{"product_id":"daily-control-cleanser","title":"Daily Control Cleanser","description":"\u003c!-- DAILY CONTROL CLEANSER — Product Description V3 --\u003e\n\u003c!-- Paste into Shopify: Products \u003e Daily Control Cleanser \u003e Description \u003e click \u003c\u003e HTML button \u003e replace all --\u003e\n\n\u003cdiv style=\"font-family: 'Raleway', sans-serif; color: #131313;\"\u003e\n\n  \u003c!-- Hero statement with left gold accent bar --\u003e\n  \u003cdiv style=\"display: flex; gap: 16px; margin-bottom: 28px; padding-bottom: 28px; border-bottom: 2px solid rgba(19,19,19,0.12);\"\u003e\n    \u003cdiv style=\"width: 4px; background: #A8882E; border-radius: 2px; flex-shrink: 0;\"\u003e\u003c\/div\u003e\n    \u003cp style=\"font-family: 'Playfair Display', serif; font-size: 21px; font-style: italic; color: #253545; line-height: 1.5; margin: 0;\"\u003eThe cleanser that respects what it removes — and protects what it shouldn't.\u003c\/p\u003e\n  \u003c\/div\u003e\n\n  \u003c!-- Main description --\u003e\n  \u003cp style=\"font-size: 15px; line-height: 1.9; color: #333; margin-bottom: 16px;\"\u003eMen's skin produces twice the sebum, endures daily shaving, and faces environmental stress that most cleansers weren't designed to handle. They either strip the barrier — leaving skin tight and reactive — or sit on the surface doing nothing.\u003c\/p\u003e\n\n  \u003cp style=\"font-size: 15px; line-height: 1.9; color: #333; margin-bottom: 30px;\"\u003eThe Daily Control Cleanser was formulated for this specific problem. Rose water soothes. Coconut-derived surfactants lift impurities without disrupting the lipid barrier. Glycerin holds moisture in place. The result: clean skin that feels balanced — not stripped, not greasy — and absorbs everything that follows.\u003c\/p\u003e\n\n  \u003c!-- Three-column stats — bolder, darker gold --\u003e\n  \u003cdiv style=\"display: flex; gap: 0; margin-bottom: 34px; background: #253545; border-radius: 3px; overflow: hidden;\"\u003e\n    \u003cdiv style=\"flex: 1; padding: 22px 16px; text-align: center; border-right: 1px solid rgba(255,255,255,0.08);\"\u003e\n      \u003cp style=\"font-family: 'Playfair Display', serif; font-size: 28px; font-weight: 700; color: #A8882E; margin: 0 0 2px 0;\"\u003e97%\u003c\/p\u003e\n      \u003cp style=\"font-size: 10px; font-weight: 600; letter-spacing: 1.5px; text-transform: uppercase; color: rgba(255,255,255,0.5); margin: 0;\"\u003eNatural Origin\u003c\/p\u003e\n    \u003c\/div\u003e\n    \u003cdiv style=\"flex: 1; padding: 22px 16px; text-align: center; border-right: 1px solid rgba(255,255,255,0.08);\"\u003e\n      \u003cp style=\"font-family: 'Playfair Display', serif; font-size: 28px; font-weight: 700; color: #A8882E; margin: 0 0 2px 0;\"\u003e60s\u003c\/p\u003e\n      \u003cp style=\"font-size: 10px; font-weight: 600; letter-spacing: 1.5px; text-transform: uppercase; color: rgba(255,255,255,0.5); margin: 0;\"\u003eFull Routine Step\u003c\/p\u003e\n    \u003c\/div\u003e\n    \u003cdiv style=\"flex: 1; padding: 22px 16px; text-align: center;\"\u003e\n      \u003cp style=\"font-family: 'Playfair Display', serif; font-size: 28px; font-weight: 700; color: #A8882E; margin: 0 0 2px 0;\"\u003e150\u003cspan style=\"font-size: 16px;\"\u003eml\u003c\/span\u003e\u003c\/p\u003e\n      \u003cp style=\"font-size: 10px; font-weight: 600; letter-spacing: 1.5px; text-transform: uppercase; color: rgba(255,255,255,0.5); margin: 0;\"\u003e6–8 Weeks Supply\u003c\/p\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003c!-- Specs rows — Aesop-inspired --\u003e\n  \u003cdiv style=\"margin-bottom: 34px;\"\u003e\n    \u003cdiv style=\"display: flex; padding: 11px 0; border-bottom: 2px solid rgba(19,19,19,0.12);\"\u003e\n      \u003cspan style=\"font-size: 11px; font-weight: 700; letter-spacing: 1.2px; text-transform: uppercase; color: #253545; width: 130px; flex-shrink: 0;\"\u003eSuited to\u003c\/span\u003e\n      \u003cspan style=\"font-size: 14px; color: #333;\"\u003eAll skin types, including sensitive and post-shave\u003c\/span\u003e\n    \u003c\/div\u003e\n    \u003cdiv style=\"display: flex; padding: 11px 0; border-bottom: 2px solid rgba(19,19,19,0.12);\"\u003e\n      \u003cspan style=\"font-size: 11px; font-weight: 700; letter-spacing: 1.2px; text-transform: uppercase; color: #253545; width: 130px; flex-shrink: 0;\"\u003eSkin feel\u003c\/span\u003e\n      \u003cspan style=\"font-size: 14px; color: #333;\"\u003eRefreshed, calm, balanced — never tight or dry\u003c\/span\u003e\n    \u003c\/div\u003e\n    \u003cdiv style=\"display: flex; padding: 11px 0; border-bottom: 2px solid rgba(19,19,19,0.12);\"\u003e\n      \u003cspan style=\"font-size: 11px; font-weight: 700; letter-spacing: 1.2px; text-transform: uppercase; color: #253545; width: 130px; flex-shrink: 0;\"\u003eAroma\u003c\/span\u003e\n      \u003cspan style=\"font-size: 14px; color: #333;\"\u003eSoft floral spring bloom, rice powder\u003c\/span\u003e\n    \u003c\/div\u003e\n    \u003cdiv style=\"display: flex; padding: 11px 0; border-bottom: 2px solid rgba(19,19,19,0.12);\"\u003e\n      \u003cspan style=\"font-size: 11px; font-weight: 700; letter-spacing: 1.2px; text-transform: uppercase; color: #253545; width: 130px; flex-shrink: 0;\"\u003eConcern\u003c\/span\u003e\n      \u003cspan style=\"font-size: 14px; color: #333;\"\u003eDaily cleansing, oil control, post-shave care\u003c\/span\u003e\n    \u003c\/div\u003e\n    \u003cdiv style=\"display: flex; padding: 11px 0;\"\u003e\n      \u003cspan style=\"font-size: 11px; font-weight: 700; letter-spacing: 1.2px; text-transform: uppercase; color: #253545; width: 130px; flex-shrink: 0;\"\u003eRitual step\u003c\/span\u003e\n      \u003cspan style=\"font-size: 14px; color: #333;\"\u003eStep 01 — Morning \u0026amp; Evening\u003c\/span\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003c!-- Key Ingredients — editorial cards with left accent --\u003e\n  \u003cp style=\"font-family: 'Playfair Display', serif; font-size: 18px; color: #131313; margin: 0 0 16px 0;\"\u003eKey Ingredients\u003c\/p\u003e\n\n  \u003cdiv style=\"display: grid; grid-template-columns: 1fr 1fr; gap: 10px; margin-bottom: 34px;\"\u003e\n    \u003cdiv style=\"border-left: 3px solid #A8882E; padding: 14px 16px; background: #F7F5F0;\"\u003e\n      \u003cp style=\"font-size: 13px; font-weight: 700; color: #131313; margin: 0 0 4px 0;\"\u003eRosa Damascena\u003c\/p\u003e\n      \u003cp style=\"font-size: 12px; color: #555; margin: 0; line-height: 1.6;\"\u003eTones and soothes with a natural anti-inflammatory effect. Calms post-shave redness.\u003c\/p\u003e\n    \u003c\/div\u003e\n    \u003cdiv style=\"border-left: 3px solid #A8882E; padding: 14px 16px; background: #F7F5F0;\"\u003e\n      \u003cp style=\"font-size: 13px; font-weight: 700; color: #131313; margin: 0 0 4px 0;\"\u003eCoconut Betaine\u003c\/p\u003e\n      \u003cp style=\"font-size: 12px; color: #555; margin: 0; line-height: 1.6;\"\u003eGentle coconut-derived surfactant. Cleanses without disrupting the skin barrier.\u003c\/p\u003e\n    \u003c\/div\u003e\n    \u003cdiv style=\"border-left: 3px solid #A8882E; padding: 14px 16px; background: #F7F5F0;\"\u003e\n      \u003cp style=\"font-size: 13px; font-weight: 700; color: #131313; margin: 0 0 4px 0;\"\u003eGlycerin\u003c\/p\u003e\n      \u003cp style=\"font-size: 12px; color: #555; margin: 0; line-height: 1.6;\"\u003eDraws moisture into the skin. Prevents the tightness most cleansers leave behind.\u003c\/p\u003e\n    \u003c\/div\u003e\n    \u003cdiv style=\"border-left: 3px solid #A8882E; padding: 14px 16px; background: #F7F5F0;\"\u003e\n      \u003cp style=\"font-size: 13px; font-weight: 700; color: #131313; margin: 0 0 4px 0;\"\u003eSucrose Cocoate\u003c\/p\u003e\n      \u003cp style=\"font-size: 12px; color: #555; margin: 0; line-height: 1.6;\"\u003eNatural coconut emulsifier. Lifts impurities while preserving the skin's natural oils.\u003c\/p\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003c!-- How to Use — large bold numbers --\u003e\n  \u003cp style=\"font-family: 'Playfair Display', serif; font-size: 18px; color: #131313; margin: 0 0 18px 0;\"\u003eHow to Use\u003c\/p\u003e\n\n  \u003cdiv style=\"margin-bottom: 34px;\"\u003e\n    \u003cdiv style=\"display: flex; gap: 16px; margin-bottom: 14px; align-items: flex-start;\"\u003e\n      \u003cspan style=\"font-family: 'Playfair Display', serif; font-size: 26px; font-weight: 700; color: #253545; line-height: 1; min-width: 30px;\"\u003e1\u003c\/span\u003e\n      \u003cp style=\"font-size: 14px; color: #333; margin: 4px 0 0 0; line-height: 1.7;\"\u003eWet your face with warm water to open pores\u003c\/p\u003e\n    \u003c\/div\u003e\n    \u003cdiv style=\"display: flex; gap: 16px; margin-bottom: 14px; align-items: flex-start;\"\u003e\n      \u003cspan style=\"font-family: 'Playfair Display', serif; font-size: 26px; font-weight: 700; color: #253545; line-height: 1; min-width: 30px;\"\u003e2\u003c\/span\u003e\n      \u003cp style=\"font-size: 14px; color: #333; margin: 4px 0 0 0; line-height: 1.7;\"\u003eDispense 1–2 pumps into your palm\u003c\/p\u003e\n    \u003c\/div\u003e\n    \u003cdiv style=\"display: flex; gap: 16px; margin-bottom: 14px; align-items: flex-start;\"\u003e\n      \u003cspan style=\"font-family: 'Playfair Display', serif; font-size: 26px; font-weight: 700; color: #253545; line-height: 1; min-width: 30px;\"\u003e3\u003c\/span\u003e\n      \u003cp style=\"font-size: 14px; color: #333; margin: 4px 0 0 0; line-height: 1.7;\"\u003eMassage in gentle circular motions for 30–60 seconds — T-zone, jaw, and neck\u003c\/p\u003e\n    \u003c\/div\u003e\n    \u003cdiv style=\"display: flex; gap: 16px; margin-bottom: 14px; align-items: flex-start;\"\u003e\n      \u003cspan style=\"font-family: 'Playfair Display', serif; font-size: 26px; font-weight: 700; color: #253545; line-height: 1; min-width: 30px;\"\u003e4\u003c\/span\u003e\n      \u003cp style=\"font-size: 14px; color: #333; margin: 4px 0 0 0; line-height: 1.7;\"\u003eRinse thoroughly — finish with a cold splash to close pores\u003c\/p\u003e\n    \u003c\/div\u003e\n    \u003cdiv style=\"display: flex; gap: 16px; align-items: flex-start;\"\u003e\n      \u003cspan style=\"font-family: 'Playfair Display', serif; font-size: 26px; font-weight: 700; color: #253545; line-height: 1; min-width: 30px;\"\u003e5\u003c\/span\u003e\n      \u003cp style=\"font-size: 14px; color: #333; margin: 4px 0 0 0; line-height: 1.7;\"\u003ePat dry — follow immediately with serum or moisturiser while skin is still damp\u003c\/p\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003c!-- Full Ingredient List --\u003e\n  \u003cdiv style=\"background-color: #253545; padding: 22px 24px; border-radius: 3px; margin-bottom: 34px;\"\u003e\n    \u003cp style=\"font-size: 10px; font-weight: 700; letter-spacing: 2px; text-transform: uppercase; color: #A8882E; margin: 0 0 10px 0;\"\u003eFull Ingredient List — INCI\u003c\/p\u003e\n    \u003cp style=\"font-size: 12px; line-height: 1.9; color: #9BB0C0; margin: 0 0 12px 0;\"\u003eAqua, Cocamidopropyl Betaine, Rosa Damascena (Rose) Flower Water*, Glycerin, Sucrose Cocoate, Sodium Levulinate, Lactic Acid, Sodium Benzoate, Potassium Sorbate.\u003c\/p\u003e\n    \u003cp style=\"font-size: 11px; font-weight: 600; color: #A8882E; margin: 0; line-height: 1.6;\"\u003e*From organic farming · 97% Natural origin · 7% Organic · COSMOS NATURAL certified by ECOCERT Greenlife\u003c\/p\u003e\n  \u003c\/div\u003e\n\n  \u003c!-- FAQ --\u003e\n  \u003cp style=\"font-family: 'Playfair Display', serif; font-size: 18px; color: #131313; margin: 0 0 14px 0;\"\u003eQuestions\u003c\/p\u003e\n\n  \u003cdiv style=\"margin-bottom: 34px;\"\u003e\n    \u003cdiv style=\"padding: 14px 0; border-bottom: 2px solid rgba(19,19,19,0.12);\"\u003e\n      \u003cp style=\"font-size: 13px; font-weight: 700; color: #131313; margin: 0 0 5px 0;\"\u003eHow long does one bottle last?\u003c\/p\u003e\n      \u003cp style=\"font-size: 13px; color: #555; margin: 0; line-height: 1.7;\"\u003eAt 1–2 pumps per use, twice daily, a 150ml bottle lasts approximately 6–8 weeks.\u003c\/p\u003e\n    \u003c\/div\u003e\n    \u003cdiv style=\"padding: 14px 0; border-bottom: 2px solid rgba(19,19,19,0.12);\"\u003e\n      \u003cp style=\"font-size: 13px; font-weight: 700; color: #131313; margin: 0 0 5px 0;\"\u003eCan I use this after shaving?\u003c\/p\u003e\n      \u003cp style=\"font-size: 13px; color: #555; margin: 0; line-height: 1.7;\"\u003eYes — rose water and aloe vera actively calm post-shave irritation and redness. Gentle enough for freshly shaved skin.\u003c\/p\u003e\n    \u003c\/div\u003e\n    \u003cdiv style=\"padding: 14px 0; border-bottom: 2px solid rgba(19,19,19,0.12);\"\u003e\n      \u003cp style=\"font-size: 13px; font-weight: 700; color: #131313; margin: 0 0 5px 0;\"\u003eWhat should I use after this?\u003c\/p\u003e\n      \u003cp style=\"font-size: 13px; color: #555; margin: 0; line-height: 1.7;\"\u003eFollow with your serum (\u003ca href=\"\/products\/peptide-recovery-serum\" style=\"color: #253545; font-weight: 600;\"\u003ePeptide Recovery\u003c\/a\u003e or \u003ca href=\"\/products\/brightening-serum-c\" style=\"color: #253545; font-weight: 600;\"\u003eBrightening C\u003c\/a\u003e), then \u003ca href=\"\/products\/deep-hydration-cream\" style=\"color: #253545; font-weight: 600;\"\u003eDeep Hydration Cream\u003c\/a\u003e, then \u003ca href=\"\/products\/active-shield-spf50\" style=\"color: #253545; font-weight: 600;\"\u003eActive Shield SPF50\u003c\/a\u003e.\u003c\/p\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003c!-- Routine CTA --\u003e\n  \u003cdiv style=\"background-color: #253545; padding: 30px 24px; border-radius: 3px; text-align: center;\"\u003e\n    \u003cp style=\"font-family: 'Playfair Display', serif; font-size: 20px; font-weight: 700; color: #FFFFFF; margin: 0 0 4px 0; font-style: italic;\"\u003eThis is step one.\u003c\/p\u003e\n    \u003cp style=\"font-size: 13px; color: #9BB0C0; margin: 0 0 20px 0;\"\u003eFind what comes next in your personalised routine.\u003c\/p\u003e\n    \u003ca href=\"\/pages\/find-your-routine\" style=\"display: inline-block; font-family: 'Raleway', sans-serif; font-size: 11px; font-weight: 700; letter-spacing: 2px; text-transform: uppercase; color: #A8882E; text-decoration: none; border: 1.5px solid #A8882E; padding: 13px 30px;\"\u003eFind Your Routine →\u003c\/a\u003e\n  \u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"Selfnamed","offers":[{"title":"Default","offer_id":43315022463094,"sku":"187508","price":29.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/3943\/9478\/files\/LGc2OesF_Ut8j4e3GzbWdsILqmPWz-q6.jpg?v=1776594999","url":"https:\/\/merculine.com\/products\/daily-control-cleanser","provider":"Merculine ","version":"1.0","type":"link"}