{"product_id":"scalp-renew-serum","title":"Scalp Renew Serum","description":"\u003cstyle\u003e\n  .mc-collapse { border-top: 1px solid rgba(19,19,19,0.12); }\n  .mc-collapse:last-of-type { border-bottom: 1px solid rgba(19,19,19,0.12); }\n  .mc-collapse summary {\n    display: flex; justify-content: space-between; align-items: center;\n    cursor: pointer; list-style: none; padding: 16px 2px;\n    font-family: 'Raleway', sans-serif; font-weight: 900; text-transform: uppercase;\n    letter-spacing: -0.01em; font-size: 14px; color: #131313;\n  }\n  .mc-collapse summary::-webkit-details-marker { display: none; }\n  .mc-collapse summary::after {\n    content: '+'; color: #A8882E; font-family: 'Raleway', sans-serif;\n    font-weight: 900; font-size: 20px; line-height: 1; margin-left: 12px; flex-shrink: 0;\n  }\n  .mc-collapse[open] summary::after { content: '-'; }\n\u003c\/style\u003e\n\u003cdiv style=\"font-family: 'Raleway', sans-serif; color: #131313;\"\u003e\n\u003cdiv style=\"border-left: 3px solid #A8882E; padding: 4px 0 4px 18px; margin-bottom: 24px;\"\u003e\n\u003cp style=\"font-family: 'Raleway', sans-serif; font-weight: 900; text-transform: uppercase; letter-spacing: -0.02em; font-size: 18px; color: #131313; margin: 0; line-height: 1.4;\"\u003eExfoliation for your scalp. No scrubbing required.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp style=\"font-size: 14px; color: #333; line-height: 1.8; margin: 0 0 16px 0;\"\u003eYou exfoliate your face. You never think to do the same for your scalp  and it's skin too, under more strain than most. Dead cells, product residue, oil and sweat build up at the roots, and that buildup is what leaves the scalp flaky and itchy, clogs the follicles, and weighs hair down so it sits flat and lifeless no matter how you style it.\u003c\/p\u003e\n\u003cp style=\"font-size: 14px; color: #333; line-height: 1.8; margin: 0 0 16px 0;\"\u003eScrubbing it off with grit is one way, but not the only one. This serum uses Lactic Acid to dissolve the bonds holding that buildup and dead skin in place, so it lifts away on rinsing  no abrasion on a scalp that's often already irritated. Sodium Hyaluronate and Glycerin keep it hydrated and comfortable through the process, while Nettle extract helps purify and rebalance. The result is a scalp that feels genuinely clean and reset.\u003c\/p\u003e\n\u003cp style=\"font-size: 14px; color: #333; line-height: 1.8; margin: 0 0 24px 0;\"\u003eA clearer scalp is simply a better foundation  follicles unclogged, roots lifted, hair looking fuller and fresher from the base up. Apply to a dry scalp, leave for a few minutes, rinse and shampoo as normal. Once or twice a week is all it takes. Fragrance-free, so there's nothing to irritate a sensitive scalp.\u003c\/p\u003e\n\u003cdiv style=\"display: flex; gap: 0; margin-bottom: 34px; background: #253545; border-radius: 3px; overflow: hidden;\"\u003e\n\u003cdiv style=\"flex: 1; padding: 22px 16px; text-align: center; border-right: 1px solid rgba(255,255,255,0.08);\"\u003e\n\u003cp style=\"font-family: 'Raleway', sans-serif; font-weight: 900; font-size: 26px; letter-spacing: -0.02em; color: #c9a96e; margin: 0 0 2px 0;\"\u003e1–2x\u003c\/p\u003e\n\u003cp style=\"font-size: 10px; font-weight: 600; letter-spacing: 1.5px; text-transform: uppercase; color: rgba(255,255,255,0.5); margin: 0;\"\u003eWeekly\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1; padding: 22px 16px; text-align: center; border-right: 1px solid rgba(255,255,255,0.08);\"\u003e\n\u003cp style=\"font-family: 'Raleway', sans-serif; font-weight: 900; font-size: 26px; letter-spacing: -0.02em; color: #c9a96e; margin: 0 0 2px 0;\"\u003e0%\u003c\/p\u003e\n\u003cp style=\"font-size: 10px; font-weight: 600; letter-spacing: 1.5px; text-transform: uppercase; color: rgba(255,255,255,0.5); margin: 0;\"\u003eAdded Fragrance\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1; padding: 22px 16px; text-align: center;\"\u003e\n\u003cp style=\"font-family: 'Raleway', sans-serif; font-weight: 900; font-size: 26px; letter-spacing: -0.02em; color: #c9a96e; margin: 0 0 2px 0;\"\u003e30 ml\u003c\/p\u003e\n\u003cp style=\"font-size: 10px; font-weight: 600; letter-spacing: 1.5px; text-transform: uppercase; color: rgba(255,255,255,0.5); margin: 0;\"\u003e10–12 Weeks Supply\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"margin-bottom: 34px;\"\u003e\n\u003cdiv style=\"display: flex; padding: 11px 0; border-bottom: 2px solid rgba(19,19,19,0.12);\"\u003e\n\u003cspan style=\"font-size: 11px; font-weight: bold; letter-spacing: 1.2px; text-transform: uppercase; color: #253545; width: 130px; flex-shrink: 0;\"\u003eSuited to\u003c\/span\u003e \u003cspan style=\"font-size: 14px; color: #333;\"\u003eAll scalp types  especially oily, flaky or buildup-prone scalps\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display: flex; padding: 11px 0; border-bottom: 2px solid rgba(19,19,19,0.12);\"\u003e\n\u003cspan style=\"font-size: 11px; font-weight: bold; letter-spacing: 1.2px; text-transform: uppercase; color: #253545; width: 130px; flex-shrink: 0;\"\u003eScalp feel\u003c\/span\u003e \u003cspan style=\"font-size: 14px; color: #333;\"\u003eLightweight liquid, rinses clean  scalp left fresh, not tight\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display: flex; padding: 11px 0; border-bottom: 2px solid rgba(19,19,19,0.12);\"\u003e\n\u003cspan style=\"font-size: 11px; font-weight: bold; letter-spacing: 1.2px; text-transform: uppercase; color: #253545; width: 130px; flex-shrink: 0;\"\u003eAroma\u003c\/span\u003e \u003cspan style=\"font-size: 14px; color: #333;\"\u003eFragrance-free\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display: flex; padding: 11px 0; border-bottom: 2px solid rgba(19,19,19,0.12);\"\u003e\n\u003cspan style=\"font-size: 11px; font-weight: bold; letter-spacing: 1.2px; text-transform: uppercase; color: #253545; width: 130px; flex-shrink: 0;\"\u003eConcern\u003c\/span\u003e \u003cspan style=\"font-size: 14px; color: #333;\"\u003eProduct buildup, flaking, scalp discomfort, flat or dull hair\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display: flex; padding: 11px 0;\"\u003e\n\u003cspan style=\"font-size: 11px; font-weight: bold; letter-spacing: 1.2px; text-transform: uppercase; color: #253545; width: 130px; flex-shrink: 0;\"\u003eRitual step\u003c\/span\u003e \u003cspan style=\"font-size: 14px; color: #333;\"\u003eTreat  once or twice a week, before shampoo\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdetails open=\"\" class=\"mc-collapse\"\u003e\n\u003csummary\u003eHow to Use\u003c\/summary\u003e\n\u003cdiv style=\"margin-top: 16px;\"\u003e\n\u003cdiv style=\"border-left: 3px solid #A8882E; padding: 16px 18px; background: #F0ECE4; margin-top: 16px;\"\u003e\n\u003cp style=\"font-size: 11px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; color: #a8882e; margin: 0 0 12px 0;\"\u003eWeekly — Before Shampoo\u003c\/p\u003e\n\u003cdiv style=\"display: flex; gap: 12px; padding: 6px 0; align-items: flex-start;\"\u003e\n\u003cspan style=\"font-family: 'Raleway', sans-serif; font-weight: 900; font-size: 15px; color: #131313; min-width: 18px;\"\u003e1\u003c\/span\u003e\n\u003cp style=\"font-size: 13px; color: #333; margin: 0; line-height: 1.7;\"\u003eSection dry hair to expose the scalp  this goes on the scalp, not the lengths.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display: flex; gap: 12px; padding: 6px 0; align-items: flex-start;\"\u003e\n\u003cspan style=\"font-family: 'Raleway', sans-serif; font-weight: 900; font-size: 15px; color: #131313; min-width: 18px;\"\u003e2\u003c\/span\u003e\n\u003cp style=\"font-size: 13px; color: #333; margin: 0; line-height: 1.7;\"\u003eApply a few drops at a time across the scalp, focusing on oily or flaky areas.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display: flex; gap: 12px; padding: 6px 0; align-items: flex-start;\"\u003e\n\u003cspan style=\"font-family: 'Raleway', sans-serif; font-weight: 900; font-size: 15px; color: #131313; min-width: 18px;\"\u003e3\u003c\/span\u003e\n\u003cp style=\"font-size: 13px; color: #333; margin: 0; line-height: 1.7;\"\u003eMassage in gently and leave on for 3–5 minutes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display: flex; gap: 12px; padding: 6px 0; align-items: flex-start;\"\u003e\n\u003cspan style=\"font-family: 'Raleway', sans-serif; font-weight: 900; font-size: 15px; color: #131313; min-width: 18px;\"\u003e4\u003c\/span\u003e\n\u003cp style=\"font-size: 13px; color: #333; margin: 0; line-height: 1.7;\"\u003eRinse thoroughly, then follow with the Strength \u0026amp; Volume Shampoo as normal.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display: flex; gap: 12px; padding: 6px 0; align-items: flex-start;\"\u003e\n\u003cspan style=\"font-family: 'Raleway', sans-serif; font-weight: 900; font-size: 15px; color: #131313; min-width: 18px;\"\u003e5\u003c\/span\u003e\n\u003cp style=\"font-size: 13px; color: #333; margin: 0; line-height: 1.7;\"\u003eUse once or twice a week  no more than that.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border-left: 3px solid #A8882E; padding: 14px 16px; background: #F0ECE4; margin-top: 14px;\"\u003e\n\u003cp style=\"font-size: 12px; color: #666; margin: 0; line-height: 1.7;\"\u003e\u003cstrong style=\"text-decoration: underline; color: #000;\"\u003eTwice a week is the ceiling.\u003c\/strong\u003e This is a chemical exfoliant  more often won't clean the scalp faster, it'll just sensitise it. If you also use the Deep Cleanse Scalp Scrub, alternate them across the week rather than using both in one wash.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails class=\"mc-collapse\" open=\"\"\u003e\n\u003csummary\u003eKey Ingredients\u003c\/summary\u003e\n\u003cdiv style=\"display: grid; grid-template-columns: 1fr 1fr; gap: 10px; margin-top: 16px;\"\u003e\n\u003cdiv style=\"border-left: 3px solid #A8882E; padding: 14px 16px; background: #F0ECE4;\"\u003e\n\u003cp style=\"font-size: 13px; font-weight: bold; color: #131313; margin: 0 0 4px 0;\"\u003eLactic Acid\u003c\/p\u003e\n\u003cp style=\"font-size: 12px; color: #555; margin: 0; line-height: 1.6;\"\u003eDissolves the buildup and dead skin bonded to the scalp, so it rinses away without any scrubbing or abrasion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border-left: 3px solid #A8882E; padding: 14px 16px; background: #F0ECE4;\"\u003e\n\u003cp style=\"font-size: 13px; font-weight: bold; color: #131313; margin: 0 0 4px 0;\"\u003eSodium Hyaluronate\u003c\/p\u003e\n\u003cp style=\"font-size: 12px; color: #555; margin: 0; line-height: 1.6;\"\u003eDelivers lightweight hydration to offset the moisture loss exfoliation causes, keeping the scalp comfortable.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border-left: 3px solid #A8882E; padding: 14px 16px; background: #F0ECE4;\"\u003e\n\u003cp style=\"font-size: 13px; font-weight: bold; color: #131313; margin: 0 0 4px 0;\"\u003eNettle Leaf Extract\u003c\/p\u003e\n\u003cp style=\"font-size: 12px; color: #555; margin: 0; line-height: 1.6;\"\u003eA traditional scalp botanical that helps purify and rebalance, supporting a healthier scalp environment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border-left: 3px solid #A8882E; padding: 14px 16px; background: #F0ECE4;\"\u003e\n\u003cp style=\"font-size: 13px; font-weight: bold; color: #131313; margin: 0 0 4px 0;\"\u003eGlycerin\u003c\/p\u003e\n\u003cp style=\"font-size: 12px; color: #555; margin: 0; line-height: 1.6;\"\u003eDraws moisture into the skin so the scalp is left fresh and balanced rather than tight after exfoliating.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails class=\"mc-collapse\"\u003e\n\u003csummary\u003eFull Ingredient List — INCI\u003c\/summary\u003e\n\u003cdiv style=\"margin-top: 16px; font-size: 12px; color: #555; line-height: 1.7;\"\u003e\n\u003cp style=\"margin: 0;\"\u003eAqua\/Water, Lactic Acid, Pentylene Glycol, Potassium Hydroxide, Butylene Glycol, Glycerin**, Sodium Hyaluronate, Urtica Dioica (Nettle) Leaf Extract*.\u003c\/p\u003e\n\u003cp style=\"margin: 16px 0 0 0; font-style: italic;\"\u003e*From organic farming · **Made using organic ingredients · 100% natural origin · Fragrance-free · Vegan · COSMOS NATURAL certified by ECOCERT Greenlife\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails open=\"\" class=\"mc-collapse\"\u003e\n\u003csummary\u003eQuestions\u003c\/summary\u003e\n\u003cdiv style=\"margin-top: 16px;\"\u003e\n\u003cdiv style=\"padding: 14px 0; border-bottom: 1px solid rgba(19,19,19,0.1);\"\u003e\n\u003cp style=\"font-size: 13px; font-weight: bold; color: #131313; margin: 0 0 6px 0;\"\u003eHow is this different from the Deep Cleanse Scalp Scrub?\u003c\/p\u003e\n\u003cp style=\"font-size: 13px; color: #555; margin: 0; line-height: 1.7;\"\u003eThe Scrub exfoliates physically, with beads you massage in. This serum exfoliates chemically  Lactic Acid dissolves the buildup so it rinses away, with no scrubbing on an irritated scalp. Some men prefer one over the other; if you like both, alternate them across the week.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding: 14px 0; border-bottom: 1px solid rgba(19,19,19,0.1);\"\u003e\n\u003cp style=\"font-size: 13px; font-weight: bold; color: #131313; margin: 0 0 6px 0;\"\u003eWill it sting or irritate my scalp?\u003c\/p\u003e\n\u003cp style=\"font-size: 13px; color: #555; margin: 0; line-height: 1.7;\"\u003eLactic acid is the gentlest of the exfoliating acids, and the hyaluronic acid keeps the scalp hydrated through it. A mild tingle can be normal; if your scalp is sensitive, start once a week and build up. It's fragrance-free specifically so there's nothing extra to react to.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding: 14px 0; border-bottom: 1px solid rgba(19,19,19,0.1);\"\u003e\n\u003cp style=\"font-size: 13px; font-weight: bold; color: #131313; margin: 0 0 6px 0;\"\u003eDoes it help with thinning or flat hair?\u003c\/p\u003e\n\u003cp style=\"font-size: 13px; color: #555; margin: 0; line-height: 1.7;\"\u003eIt works on the scalp, not the strand. By clearing buildup that clogs follicles and weighs roots down, it creates a cleaner, healthier environment and lifts the roots  so hair looks fuller and fresher from the base. Think of it as the groundwork, not a growth treatment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding: 14px 0; border-bottom: 1px solid rgba(19,19,19,0.1);\"\u003e\n\u003cp style=\"font-size: 13px; font-weight: bold; color: #131313; margin: 0 0 6px 0;\"\u003eDo I use it before or after shampoo?\u003c\/p\u003e\n\u003cp style=\"font-size: 13px; color: #555; margin: 0; line-height: 1.7;\"\u003eBefore. Apply to a dry scalp, leave it 3–5 minutes to work, then rinse and shampoo as usual. The shampoo clears away everything the serum has loosened.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding: 14px 0;\"\u003e\n\u003cp style=\"font-size: 13px; font-weight: bold; color: #131313; margin: 0 0 6px 0;\"\u003eWhere does it fit in my routine?\u003c\/p\u003e\n\u003cp style=\"font-size: 13px; color: #555; margin: 0; line-height: 1.7;\"\u003eIt's a weekly treat step. Use it once or twice a week before your usual wash, alongside the Strength \u0026amp; Volume Shampoo and, if you use it, the Scalp \u0026amp; Hair Strengthening Oil.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdiv style=\"background: #253545; border-radius: 3px; padding: 32px 24px; text-align: center; margin-top: 34px;\"\u003e\n\u003cp style=\"font-family: 'Raleway', sans-serif; font-weight: 900; text-transform: uppercase; letter-spacing: -0.02em; font-size: 19px; color: #ffffff; margin: 0 0 6px 0; line-height: 1.3;\"\u003eBetter Hair Starts at the Scalp.\u003c\/p\u003e\n\u003cp style=\"font-size: 13px; color: rgba(255,255,255,0.7); margin: 0 0 20px 0;\"\u003eThe scalp step your wash routine is missing.\u003c\/p\u003e\n\u003ca style=\"display: inline-block; border: 1px solid #A8882E; color: #a8882e; font-size: 12px; font-weight: bold; letter-spacing: 1px; text-transform: uppercase; text-decoration: none; padding: 12px 28px;\" href=\"\/pages\/find-your-routine\"\u003eFind Your Routine →\u003c\/a\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"merculine","offers":[{"title":"Default","offer_id":44244709671030,"sku":"250843","price":26.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/3943\/9478\/files\/Iw3JYF_J1V0TW2_xIuDDQkQRJDPB6Rz4.jpg?v=1790076606","url":"https:\/\/merculine.com\/products\/scalp-renew-serum","provider":"Merculine","version":"1.0","type":"link"}