{"product_id":"smooth-shine-conditioner","title":"Smooth \u0026 Shine Conditioner","description":"\u003cstyle\u003e\n  .mc-collapse { border-top: 1px solid rgba(19,19,19,0.12); }\n  .mc-collapse:last-of-type { border-bottom: 1px solid rgba(19,19,19,0.12); }\n  .mc-collapse summary {\n    display: flex; justify-content: space-between; align-items: center;\n    cursor: pointer; list-style: none; padding: 16px 2px;\n    font-family: 'Raleway', sans-serif; font-weight: 900; text-transform: uppercase;\n    letter-spacing: -0.01em; font-size: 14px; color: #131313;\n  }\n  .mc-collapse summary::-webkit-details-marker { display: none; }\n  .mc-collapse summary::after {\n    content: '+'; color: #A8882E; font-family: 'Raleway', sans-serif;\n    font-weight: 900; font-size: 20px; line-height: 1; margin-left: 12px; flex-shrink: 0;\n  }\n  .mc-collapse[open] summary::after { content: '-'; }\n\u003c\/style\u003e\n\u003cdiv style=\"font-family: 'Raleway', sans-serif; color: #131313;\"\u003e\n\u003cdiv style=\"border-left: 3px solid #A8882E; padding: 4px 0 4px 18px; margin-bottom: 24px;\"\u003e\n\u003cp style=\"font-family: 'Raleway', sans-serif; font-weight: 900; text-transform: uppercase; letter-spacing: -0.02em; font-size: 18px; color: #131313; margin: 0; line-height: 1.4;\"\u003eSmoother ends, easier styling. Nothing left sitting on your hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp style=\"font-size: 14px; color: #333; line-height: 1.8; margin: 0 0 16px 0;\"\u003eMost men skip conditioner, and the ones who don't usually reach for something heavy that leaves hair flat and greasy by the afternoon. Both are a mistake. Skip it and your ends dry out, split and tangle; overload it and you kill the volume you were trying to keep. What hair actually needs after shampoo is light, targeted repair not a coating.\u003c\/p\u003e\n\u003cp style=\"font-size: 14px; color: #333; line-height: 1.8; margin: 0 0 16px 0;\"\u003eThis is built to sit in that gap. A lightweight, non-greasy formula that nourishes the ends where damage lives smoothing the cuticle, reducing breakage and split ends, and making hair easier to style and comb. Hydrolyzed Wheat Protein strengthens the strand while Panthenol and Betaine soften and add slip, so hair comes out silkier with a natural, glossy finish rather than a weighed-down one.\u003c\/p\u003e\n\u003cp style=\"font-size: 14px; color: #333; line-height: 1.8; margin: 0 0 24px 0;\"\u003eApply to the ends after washing, leave for a minute or two, rinse. It works on any hair type and pairs with any of the Reign shampoos the everyday second step that keeps hair looking looked-after. Finished with a fresh, sour-citrus scent over herbal notes and a touch of sweet floral.\u003c\/p\u003e\n\u003cdiv style=\"display: flex; gap: 0; margin-bottom: 34px; background: #253545; border-radius: 3px; overflow: hidden;\"\u003e\n\u003cdiv style=\"flex: 1; padding: 22px 16px; text-align: center; border-right: 1px solid rgba(255,255,255,0.08);\"\u003e\n\u003cp style=\"font-family: 'Raleway', sans-serif; font-weight: 900; font-size: 26px; letter-spacing: -0.02em; color: #c9a96e; margin: 0 0 2px 0;\"\u003e1–3 min\u003c\/p\u003e\n\u003cp style=\"font-size: 10px; font-weight: 600; letter-spacing: 1.5px; text-transform: uppercase; color: rgba(255,255,255,0.5); margin: 0;\"\u003eLeave \u0026amp; Rinse\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1; padding: 22px 16px; text-align: center; border-right: 1px solid rgba(255,255,255,0.08);\"\u003e\n\u003cp style=\"font-family: 'Raleway', sans-serif; font-weight: 900; font-size: 26px; letter-spacing: -0.02em; color: #c9a96e; margin: 0 0 2px 0;\"\u003eNo\u003c\/p\u003e\n\u003cp style=\"font-size: 10px; font-weight: 600; letter-spacing: 1.5px; text-transform: uppercase; color: rgba(255,255,255,0.5); margin: 0;\"\u003eGreasy Weigh-Down\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1; padding: 22px 16px; text-align: center;\"\u003e\n\u003cp style=\"font-family: 'Raleway', sans-serif; font-weight: 900; font-size: 26px; letter-spacing: -0.02em; color: #c9a96e; margin: 0 0 2px 0;\"\u003e370 ml\u003c\/p\u003e\n\u003cp style=\"font-size: 10px; font-weight: 600; letter-spacing: 1.5px; text-transform: uppercase; color: rgba(255,255,255,0.5); margin: 0;\"\u003e8–10 Weeks Supply\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"margin-bottom: 34px;\"\u003e\n\u003cdiv style=\"display: flex; padding: 11px 0; border-bottom: 2px solid rgba(19,19,19,0.12);\"\u003e\n\u003cspan style=\"font-size: 11px; font-weight: bold; letter-spacing: 1.2px; text-transform: uppercase; color: #253545; width: 130px; flex-shrink: 0;\"\u003eSuited to\u003c\/span\u003e \u003cspan style=\"font-size: 14px; color: #333;\"\u003eAll hair types especially dry ends and hair that styles stubbornly\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display: flex; padding: 11px 0; border-bottom: 2px solid rgba(19,19,19,0.12);\"\u003e\n\u003cspan style=\"font-size: 11px; font-weight: bold; letter-spacing: 1.2px; text-transform: uppercase; color: #253545; width: 130px; flex-shrink: 0;\"\u003eHair feel\u003c\/span\u003e \u003cspan style=\"font-size: 14px; color: #333;\"\u003eLightweight, non-greasy silkier, glossier hair with no weigh-down\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display: flex; padding: 11px 0; border-bottom: 2px solid rgba(19,19,19,0.12);\"\u003e\n\u003cspan style=\"font-size: 11px; font-weight: bold; letter-spacing: 1.2px; text-transform: uppercase; color: #253545; width: 130px; flex-shrink: 0;\"\u003eAroma\u003c\/span\u003e \u003cspan style=\"font-size: 14px; color: #333;\"\u003eFresh, sour-citrus over herbal notes with a touch of sweet floral\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display: flex; padding: 11px 0; border-bottom: 2px solid rgba(19,19,19,0.12);\"\u003e\n\u003cspan style=\"font-size: 11px; font-weight: bold; letter-spacing: 1.2px; text-transform: uppercase; color: #253545; width: 130px; flex-shrink: 0;\"\u003eConcern\u003c\/span\u003e \u003cspan style=\"font-size: 14px; color: #333;\"\u003eDry ends, split ends, breakage, hard-to-style hair\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display: flex; padding: 11px 0;\"\u003e\n\u003cspan style=\"font-size: 11px; font-weight: bold; letter-spacing: 1.2px; text-transform: uppercase; color: #253545; width: 130px; flex-shrink: 0;\"\u003eRitual step\u003c\/span\u003e \u003cspan style=\"font-size: 14px; color: #333;\"\u003eCondition after every shampoo\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdetails open=\"\" class=\"mc-collapse\"\u003e\n\u003csummary\u003eHow to Use\u003c\/summary\u003e\n\u003cdiv style=\"margin-top: 16px;\"\u003e\n\u003cdiv style=\"border-left: 3px solid #A8882E; padding: 16px 18px; background: #F0ECE4; margin-top: 16px;\"\u003e\n\u003cp style=\"font-size: 11px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; color: #a8882e; margin: 0 0 12px 0;\"\u003eAfter Every Wash\u003c\/p\u003e\n\u003cdiv style=\"display: flex; gap: 12px; padding: 6px 0; align-items: flex-start;\"\u003e\n\u003cspan style=\"font-family: 'Raleway', sans-serif; font-weight: 900; font-size: 15px; color: #131313; min-width: 18px;\"\u003e1\u003c\/span\u003e\n\u003cp style=\"font-size: 13px; color: #333; margin: 0; line-height: 1.7;\"\u003eAfter shampooing, squeeze excess water from your hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display: flex; gap: 12px; padding: 6px 0; align-items: flex-start;\"\u003e\n\u003cspan style=\"font-family: 'Raleway', sans-serif; font-weight: 900; font-size: 15px; color: #131313; min-width: 18px;\"\u003e2\u003c\/span\u003e\n\u003cp style=\"font-size: 13px; color: #333; margin: 0; line-height: 1.7;\"\u003eWork through the mid-lengths and ends keep it off the scalp to avoid flat roots.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display: flex; gap: 12px; padding: 6px 0; align-items: flex-start;\"\u003e\n\u003cspan style=\"font-family: 'Raleway', sans-serif; font-weight: 900; font-size: 15px; color: #131313; min-width: 18px;\"\u003e3\u003c\/span\u003e\n\u003cp style=\"font-size: 13px; color: #333; margin: 0; line-height: 1.7;\"\u003eLeave for 1–3 minutes to let it absorb into the ends.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display: flex; gap: 12px; padding: 6px 0; align-items: flex-start;\"\u003e\n\u003cspan style=\"font-family: 'Raleway', sans-serif; font-weight: 900; font-size: 15px; color: #131313; min-width: 18px;\"\u003e4\u003c\/span\u003e\n\u003cp style=\"font-size: 13px; color: #333; margin: 0; line-height: 1.7;\"\u003eRinse thoroughly with cool water to seal the cuticle and lock in shine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border-left: 3px solid #A8882E; padding: 14px 16px; background: #F0ECE4; margin-top: 14px;\"\u003e\n\u003cp style=\"font-size: 12px; color: #666; margin: 0; line-height: 1.7;\"\u003e\u003cstrong style=\"text-decoration: underline; color: #000;\"\u003eEnds, not roots.\u003c\/strong\u003e Damage lives at the ends; the scalp already makes its own oil. Keeping conditioner off the roots is the difference between hair that looks nourished and hair that looks greasy by midday.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails class=\"mc-collapse\"\u003e\n\u003csummary\u003eKey Ingredients\u003c\/summary\u003e\n\u003cdiv style=\"display: grid; grid-template-columns: 1fr 1fr; gap: 10px; margin-top: 16px;\"\u003e\n\u003cdiv style=\"border-left: 3px solid #A8882E; padding: 14px 16px; background: #F0ECE4;\"\u003e\n\u003cp style=\"font-size: 13px; font-weight: bold; color: #131313; margin: 0 0 4px 0;\"\u003eHydrolyzed Wheat Protein\u003c\/p\u003e\n\u003cp style=\"font-size: 12px; color: #555; margin: 0; line-height: 1.6;\"\u003eStrengthens the hair shaft and helps reduce breakage and split ends, adding resilience where hair is weakest.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border-left: 3px solid #A8882E; padding: 14px 16px; background: #F0ECE4;\"\u003e\n\u003cp style=\"font-size: 13px; font-weight: bold; color: #131313; margin: 0 0 4px 0;\"\u003ePanthenol (Pro-Vitamin B5)\u003c\/p\u003e\n\u003cp style=\"font-size: 12px; color: #555; margin: 0; line-height: 1.6;\"\u003ePenetrates the strand to condition, add flexibility and bring out a natural, glossy shine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border-left: 3px solid #A8882E; padding: 14px 16px; background: #F0ECE4;\"\u003e\n\u003cp style=\"font-size: 13px; font-weight: bold; color: #131313; margin: 0 0 4px 0;\"\u003eBetaine\u003c\/p\u003e\n\u003cp style=\"font-size: 12px; color: #555; margin: 0; line-height: 1.6;\"\u003eA naturally-derived humectant that draws in moisture and adds slip, making hair softer and easier to style.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border-left: 3px solid #A8882E; padding: 14px 16px; background: #F0ECE4;\"\u003e\n\u003cp style=\"font-size: 13px; font-weight: bold; color: #131313; margin: 0 0 4px 0;\"\u003eLactic Acid\u003c\/p\u003e\n\u003cp style=\"font-size: 12px; color: #555; margin: 0; line-height: 1.6;\"\u003eHelps balance the hair and smooth the cuticle, so strands lie flat, reflect light and tangle less.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails class=\"mc-collapse\"\u003e\n\u003csummary\u003eFull Ingredient List — INCI\u003c\/summary\u003e\n\u003cdiv style=\"margin-top: 16px; font-size: 12px; color: #555; line-height: 1.7;\"\u003e\n\u003cp style=\"margin: 0;\"\u003eAqua\/Water, Cetearyl Alcohol, Betaine, Glycerin, Distearoylethyl Dimonium Chloride, Parfum\/Fragrance, Mica, Lactic Acid, Panthenol, Benzyl Alcohol, CI 77891 (Titanium Dioxide), Sodium Benzoate, Hydrolyzed Wheat Protein, Potassium Sorbate, Limonene, Citrus Limon (Lemon) Peel Oil, Citrus Aurantium (Bitter Orange) Peel Oil, Citral, Pinene, Linalool, Citronellol, Terpineol, Linalyl Acetate.\u003c\/p\u003e\n\u003cp style=\"margin: 16px 0 0 0; font-style: italic;\"\u003eContains hydrolyzed wheat protein · Vegan · Nut-free\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails open=\"\" class=\"mc-collapse\"\u003e\n\u003csummary\u003eQuestions\u003c\/summary\u003e\n\u003cdiv style=\"margin-top: 16px;\"\u003e\n\u003cdiv style=\"padding: 14px 0; border-bottom: 1px solid rgba(19,19,19,0.1);\"\u003e\n\u003cp style=\"font-size: 13px; font-weight: bold; color: #131313; margin: 0 0 6px 0;\"\u003eWill it make my hair greasy or flat?\u003c\/p\u003e\n\u003cp style=\"font-size: 13px; color: #555; margin: 0; line-height: 1.7;\"\u003eNo, it's a deliberately lightweight formula, and kept to the ends rather than the roots it won't weigh hair down or leave it flat. You get the softness and shine without the heaviness men associate with conditioner.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding: 14px 0; border-bottom: 1px solid rgba(19,19,19,0.1);\"\u003e\n\u003cp style=\"font-size: 13px; font-weight: bold; color: #131313; margin: 0 0 6px 0;\"\u003eDoes it actually help with split ends?\u003c\/p\u003e\n\u003cp style=\"font-size: 13px; color: #555; margin: 0; line-height: 1.7;\"\u003eIt can't reverse a split that's already there, but the wheat protein strengthens the strand and smooths the cuticle to reduce the breakage and tangling that cause new ones. Used consistently, it keeps ends in far better condition.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding: 14px 0; border-bottom: 1px solid rgba(19,19,19,0.1);\"\u003e\n\u003cp style=\"font-size: 13px; font-weight: bold; color: #131313; margin: 0 0 6px 0;\"\u003eCan I use it on dry or damaged hair?\u003c\/p\u003e\n\u003cp style=\"font-size: 13px; color: #555; margin: 0; line-height: 1.7;\"\u003eYes, that's where it earns its place. It restores softness and smoothness and makes damaged hair far more manageable. For heavily damaged hair, use it after every wash and add a weekly deep treatment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding: 14px 0; border-bottom: 1px solid rgba(19,19,19,0.1);\"\u003e\n\u003cp style=\"font-size: 13px; font-weight: bold; color: #131313; margin: 0 0 6px 0;\"\u003eWhich shampoo should I pair it with?\u003c\/p\u003e\n\u003cp style=\"font-size: 13px; color: #555; margin: 0; line-height: 1.7;\"\u003eAny of them. It's the everyday partner to the Sensitive Scalp Shampoo and works just as well after the Strength \u0026amp; Volume Shampoo a lightweight second step whatever your scalp needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding: 14px 0;\"\u003e\n\u003cp style=\"font-size: 13px; font-weight: bold; color: #131313; margin: 0 0 6px 0;\"\u003eWhere does it fit in my routine?\u003c\/p\u003e\n\u003cp style=\"font-size: 13px; color: #555; margin: 0; line-height: 1.7;\"\u003eStep two. Shampoo, then condition the ends with this, rinse cool. Between washes, the Scalp \u0026amp; Hair Strengthening Oil handles extra care on dry ends.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdiv style=\"background: #253545; border-radius: 3px; padding: 32px 24px; text-align: center; margin-top: 34px;\"\u003e\n\u003cp style=\"font-family: 'Raleway', sans-serif; font-weight: 900; text-transform: uppercase; letter-spacing: -0.02em; font-size: 19px; color: #ffffff; margin: 0 0 6px 0; line-height: 1.3;\"\u003eThe Second Step That Does the Work.\u003c\/p\u003e\n\u003cp style=\"font-size: 13px; color: rgba(255,255,255,0.7); margin: 0 0 20px 0;\"\u003ePair it with the shampoo your scalp needs.\u003c\/p\u003e\n\u003ca style=\"display: inline-block; border: 1px solid #A8882E; color: #a8882e; font-size: 12px; font-weight: bold; letter-spacing: 1px; text-transform: uppercase; text-decoration: none; padding: 12px 28px;\" href=\"\/pages\/find-your-routine\"\u003eFind Your Routine →\u003c\/a\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"merculine","offers":[{"title":"Default","offer_id":44244775567478,"sku":"250878","price":24.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/3943\/9478\/files\/khDohHDbDWzMcUeC5Qu3ZPzzrb-PtOIh.jpg?v=1790080023","url":"https:\/\/merculine.com\/products\/smooth-shine-conditioner","provider":"Merculine","version":"1.0","type":"link"}