{"product_id":"the-hydration-reset","title":"The Hydration Reset","description":"\u003cstyle\u003e\n  .mc-collapse { border-top: 1px solid rgba(19,19,19,0.12); }\n  .mc-collapse:last-of-type { border-bottom: 1px solid rgba(19,19,19,0.12); }\n  .mc-collapse summary {\n    display: flex; justify-content: space-between; align-items: center;\n    cursor: pointer; list-style: none; padding: 16px 2px;\n    font-family: 'Raleway', sans-serif; font-weight: 900; text-transform: uppercase;\n    letter-spacing: -0.01em; font-size: 14px; color: #131313;\n  }\n  .mc-collapse summary::-webkit-details-marker { display: none; }\n  .mc-collapse summary::after {\n    content: '+'; color: #A8882E; font-family: 'Raleway', sans-serif;\n    font-weight: 900; font-size: 20px; line-height: 1; margin-left: 12px; flex-shrink: 0;\n  }\n  .mc-collapse[open] summary::after { content: '-'; }\n\u003c\/style\u003e\n\u003cdiv style=\"border-left: 3px solid #A8882E; padding: 4px 0 4px 18px; margin-bottom: 24px;\"\u003e\n\u003cp style=\"font-family: 'Raleway', sans-serif; font-weight: 900; text-transform: uppercase; letter-spacing: -0.02em; font-size: 18px; color: #131313; margin: 0; line-height: 1.4;\"\u003eTight isn't clean. Tight is damaged.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp style=\"font-size: 14px; color: #333; line-height: 1.8; margin: 0 0 16px 0;\"\u003eIf your face feels tight twenty minutes after washing it, that's not a sign your skin is clean it's a sign your moisture barrier is compromised. Dry skin isn't just uncomfortable; a damaged barrier lets irritants in and lets hydration out, which is exactly why dry skin often looks older than it is. The Hydration Reset rebuilds the barrier from the ground up: gentle cleansing, deep multi-layer hydration, and collagen support for the fine lines that dryness makes more visible than they'd otherwise be.\u003c\/p\u003e\n\u003cp style=\"font-size: 14px; color: #333; line-height: 1.8; margin: 0 0 24px 0;\"\u003eFour products. One system. Built to fix the tightness, not just mask it for a few hours.\u003c\/p\u003e\n\u003cdiv style=\"display: flex; gap: 0; margin-bottom: 34px; background: #253545; border-radius: 3px; overflow: hidden;\"\u003e\n\u003cdiv style=\"flex: 1; padding: 22px 16px; text-align: center; border-right: 1px solid rgba(255,255,255,0.08);\"\u003e\n\u003cp style=\"font-family: 'Raleway', sans-serif; font-weight: 900; font-size: 26px; letter-spacing: -0.02em; color: #c9a96e; margin: 0 0 2px 0;\"\u003e4\u003c\/p\u003e\n\u003cp style=\"font-size: 10px; font-weight: 600; letter-spacing: 1.5px; text-transform: uppercase; color: rgba(255,255,255,0.5); margin: 0;\"\u003eSteps, One System\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1; padding: 22px 16px; text-align: center; border-right: 1px solid rgba(255,255,255,0.08);\"\u003e\n\u003cp style=\"font-family: 'Raleway', sans-serif; font-weight: 900; font-size: 26px; letter-spacing: -0.02em; color: #c9a96e; margin: 0 0 2px 0;\"\u003e2x\u003c\/p\u003e\n\u003cp style=\"font-size: 10px; font-weight: 600; letter-spacing: 1.5px; text-transform: uppercase; color: rgba(255,255,255,0.5); margin: 0;\"\u003eHA Weights, Surface + Deep\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1; padding: 22px 16px; text-align: center;\"\u003e\n\u003cp style=\"font-family: 'Raleway', sans-serif; font-weight: 900; font-size: 26px; letter-spacing: -0.02em; color: #c9a96e; margin: 0 0 2px 0;\"\u003e24hr\u003c\/p\u003e\n\u003cp style=\"font-size: 10px; font-weight: 600; letter-spacing: 1.5px; text-transform: uppercase; color: rgba(255,255,255,0.5); margin: 0;\"\u003eBarrier Support, Not Just Surface\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp style=\"font-family: 'Raleway', sans-serif; font-weight: 900; text-transform: uppercase; letter-spacing: -0.02em; font-size: 16px; color: #131313; margin: 0 0 16px 0;\"\u003eWhat's in the Box\u003c\/p\u003e\n\u003cdiv style=\"margin-bottom: 34px;\"\u003e\n\u003cdiv style=\"display: flex; gap: 14px; padding: 16px 0; border-bottom: 2px solid rgba(19,19,19,0.12); align-items: flex-start;\"\u003e\n\u003cspan style=\"font-family: 'Raleway', sans-serif; font-weight: 900; font-size: 22px; color: #a8882e; line-height: 1; min-width: 30px;\"\u003e1\u003c\/span\u003e\n\u003cdiv\u003e\n\u003cp style=\"font-size: 14px; font-weight: bold; color: #131313; margin: 0 0 4px 0;\"\u003e\u003ca style=\"color: #131313; text-decoration: none;\" href=\"\/products\/daily-control-cleanser\"\u003eDaily Control Cleanser\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"font-size: 13px; color: #555; margin: 0; line-height: 1.7;\"\u003eA gentle, non-stripping cleanse  the wrong cleanser is often the first thing making dry skin worse before any moisturiser gets a chance to help.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display: flex; gap: 14px; padding: 16px 0; border-bottom: 2px solid rgba(19,19,19,0.12); align-items: flex-start;\"\u003e\n\u003cspan style=\"font-family: 'Raleway', sans-serif; font-weight: 900; font-size: 22px; color: #a8882e; line-height: 1; min-width: 30px;\"\u003e2\u003c\/span\u003e\n\u003cdiv\u003e\n\u003cp style=\"font-size: 14px; font-weight: bold; color: #131313; margin: 0 0 4px 0;\"\u003e\u003ca style=\"color: #131313; text-decoration: none;\" href=\"\/products\/peptide-anti-aging-serum\"\u003ePeptide Anti-Aging Serum\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"font-size: 13px; color: #555; margin: 0; line-height: 1.7;\"\u003eSignals collagen production and reinforces skin structure  dryness makes fine lines more visible, this treats the underlying cause, not just the surface.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display: flex; gap: 14px; padding: 16px 0; border-bottom: 2px solid rgba(19,19,19,0.12); align-items: flex-start;\"\u003e\n\u003cspan style=\"font-family: 'Raleway', sans-serif; font-weight: 900; font-size: 22px; color: #a8882e; line-height: 1; min-width: 30px;\"\u003e3\u003c\/span\u003e\n\u003cdiv\u003e\n\u003cp style=\"font-size: 14px; font-weight: bold; color: #131313; margin: 0 0 4px 0;\"\u003e\u003ca style=\"color: #131313; text-decoration: none;\" href=\"\/products\/deep-hydration-cream\"\u003eDeep Hydration Cream\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"font-size: 13px; color: #555; margin: 0; line-height: 1.7;\"\u003eMulti-weight Hyaluronic Acid and Ceramides rebuild the barrier at multiple levels  surface hydration and deep repair, not just a temporary film.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display: flex; gap: 14px; padding: 16px 0; border-bottom: 2px solid rgba(19,19,19,0.12); align-items: flex-start;\"\u003e\n\u003cspan style=\"font-family: 'Raleway', sans-serif; font-weight: 900; font-size: 22px; color: #a8882e; line-height: 1; min-width: 30px;\"\u003e4\u003c\/span\u003e\n\u003cdiv\u003e\n\u003cp style=\"font-size: 14px; font-weight: bold; color: #131313; margin: 0 0 4px 0;\"\u003e\u003ca style=\"color: #131313; text-decoration: none;\" href=\"\/products\/active-shield-spf50\"\u003eActive Shield SPF50\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"font-size: 13px; color: #555; margin: 0; line-height: 1.7;\"\u003eA compromised barrier is more vulnerable to UV damage, not less. Protecting it while it repairs is part of the fix, not an optional add-on.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdetails class=\"mc-collapse\" open=\"\"\u003e\n\u003csummary\u003eHow to Use\u003c\/summary\u003e\n\u003cdiv style=\"margin-top: 16px;\"\u003e\n\u003cdiv style=\"border-left: 3px solid #A8882E; padding: 16px 18px; background: #F0ECE4; margin-top: 16px;\"\u003e\n\u003cp style=\"font-size: 11px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; color: #a8882e; margin: 0 0 12px 0;\"\u003eEvery Morning\u003c\/p\u003e\n\u003cdiv style=\"display: flex; gap: 12px; padding: 6px 0; align-items: flex-start;\"\u003e\n\u003cspan style=\"font-family: 'Raleway', sans-serif; font-weight: 900; font-size: 15px; color: #131313; min-width: 18px;\"\u003e1\u003c\/span\u003e\n\u003cp style=\"font-size: 13px; color: #333; margin: 0; line-height: 1.7;\"\u003eCleanse with \u003ca style=\"color: #131313; text-decoration: underline;\" href=\"\/products\/daily-control-cleanser\"\u003eDaily Control Cleanser\u003c\/a\u003e. Lukewarm water only  hot water worsens dryness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display: flex; gap: 12px; padding: 6px 0; align-items: flex-start;\"\u003e\n\u003cspan style=\"font-family: 'Raleway', sans-serif; font-weight: 900; font-size: 15px; color: #131313; min-width: 18px;\"\u003e2\u003c\/span\u003e\n\u003cp style=\"font-size: 13px; color: #333; margin: 0; line-height: 1.7;\"\u003e\u003cstrong\u003ePeptide Serum:\u003c\/strong\u003e 2–3 drops on slightly damp skin. Damp skin absorbs actives significantly better than dry skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display: flex; gap: 12px; padding: 6px 0; align-items: flex-start;\"\u003e\n\u003cspan style=\"font-family: 'Raleway', sans-serif; font-weight: 900; font-size: 15px; color: #131313; min-width: 18px;\"\u003e3\u003c\/span\u003e\n\u003cp style=\"font-size: 13px; color: #333; margin: 0; line-height: 1.7;\"\u003e\u003cstrong\u003eDeep Hydration Cream:\u003c\/strong\u003e Generous layer across face and neck. Don't be conservative with the amount  dry skin needs more, not less.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display: flex; gap: 12px; padding: 6px 0; align-items: flex-start;\"\u003e\n\u003cspan style=\"font-family: 'Raleway', sans-serif; font-weight: 900; font-size: 15px; color: #131313; min-width: 18px;\"\u003e4\u003c\/span\u003e\n\u003cp style=\"font-size: 13px; color: #333; margin: 0; line-height: 1.7;\"\u003eFinish with \u003ca style=\"color: #131313; text-decoration: underline;\" href=\"\/products\/active-shield-spf50\"\u003eActive Shield SPF50\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border-left: 3px solid #A8882E; padding: 14px 16px; background: #F0ECE4; margin-top: 14px;\"\u003e\n\u003cp style=\"font-size: 12px; color: #666; margin: 0; line-height: 1.7;\"\u003e\u003cstrong\u003eImportant:\u003c\/strong\u003e If tightness persists more than 2–3 weeks into consistent use, the barrier damage may be more significant and worth applying the Deep Hydration Cream both morning and evening rather than once daily.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails class=\"mc-collapse\" open=\"\"\u003e\n\u003csummary\u003eKey Ingredients Across the System\u003c\/summary\u003e\n\u003cdiv style=\"display: grid; grid-template-columns: 1fr 1fr; gap: 10px; margin-top: 16px;\"\u003e\n\u003cdiv style=\"border-left: 3px solid #A8882E; padding: 14px 16px; background: #F0ECE4;\"\u003e\n\u003cp style=\"font-size: 13px; font-weight: bold; color: #131313; margin: 0 0 4px 0;\"\u003eMulti-Weight Hyaluronic Acid\u003c\/p\u003e\n\u003cp style=\"font-size: 12px; color: #555; margin: 0; line-height: 1.6;\"\u003eDifferent molecular weights hydrate at different skin depths  surface and deep, not one or the other.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border-left: 3px solid #A8882E; padding: 14px 16px; background: #F0ECE4;\"\u003e\n\u003cp style=\"font-size: 13px; font-weight: bold; color: #131313; margin: 0 0 4px 0;\"\u003eCeramides\u003c\/p\u003e\n\u003cp style=\"font-size: 12px; color: #555; margin: 0; line-height: 1.6;\"\u003eReinforce the skin barrier directly, locking hydration in rather than letting it evaporate through the day.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border-left: 3px solid #A8882E; padding: 14px 16px; background: #F0ECE4;\"\u003e\n\u003cp style=\"font-size: 13px; font-weight: bold; color: #131313; margin: 0 0 4px 0;\"\u003eBio-Active Peptides\u003c\/p\u003e\n\u003cp style=\"font-size: 12px; color: #555; margin: 0; line-height: 1.6;\"\u003eSignal collagen and elastin production, supporting the structural side of skin that dryness makes look worse.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border-left: 3px solid #A8882E; padding: 14px 16px; background: #F0ECE4;\"\u003e\n\u003cp style=\"font-size: 13px; font-weight: bold; color: #131313; margin: 0 0 4px 0;\"\u003eZinc Oxide\u003c\/p\u003e\n\u003cp style=\"font-size: 12px; color: #555; margin: 0; line-height: 1.6;\"\u003eProtects the compromised barrier from further UV stress while it repairs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails open=\"\" class=\"mc-collapse\"\u003e\n\u003csummary\u003eFull Ingredient Lists — INCI\u003c\/summary\u003e\n\u003cdiv style=\"margin-top: 16px; font-size: 12px; color: #555; line-height: 1.7;\"\u003e\n\u003cp style=\"font-size: 13px; font-weight: bold; color: #131313; margin: 12px 0 4px 0;\"\u003eDaily Control Cleanser\u003c\/p\u003e\n\u003cp style=\"margin: 0;\"\u003eAqua, Cocamidopropyl Betaine, Rosa Damascena (Rose) Flower Water*, Glycerin, Sucrose Cocoate, Sodium Levulinate, Lactic Acid, Sodium Benzoate, Potassium Sorbate.\u003c\/p\u003e\n\u003cp style=\"font-size: 13px; font-weight: bold; color: #131313; margin: 16px 0 4px 0;\"\u003ePeptide Anti-Aging Serum\u003c\/p\u003e\n\u003cp style=\"margin: 0;\"\u003eAqua, Glycerin, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7, Sodium Hyaluronate, Ginkgo Biloba Leaf Extract, Panthenol, Allantoin, Carbomer, Sodium Hydroxide, Ethylhexylglycerin, Phenoxyethanol.\u003c\/p\u003e\n\u003cp style=\"font-size: 13px; font-weight: bold; color: #131313; margin: 16px 0 4px 0;\"\u003eDeep Hydration Cream\u003c\/p\u003e\n\u003cp style=\"margin: 0;\"\u003eAqua, Glycerin, Sodium Hyaluronate, Ceramide NP, Ceramide AP, Ceramide EOP, Panthenol, Allantoin, Niacinamide, Carbomer, Sodium Hydroxide, Tocopherol, Ethylhexylglycerin, Phenoxyethanol.\u003c\/p\u003e\n\u003cp style=\"font-size: 13px; font-weight: bold; color: #131313; margin: 16px 0 4px 0;\"\u003eActive Shield SPF50\u003c\/p\u003e\n\u003cp style=\"margin: 0;\"\u003eSimmondsia Chinensis (Jojoba) Seed Oil*, Zinc Oxide, Hippophae Rhamnoides (Sea Buckthorn) Fruit Oil*, Cera Alba, Tocopherol, Helianthus Annuus (Sunflower) Seed Oil.\u003c\/p\u003e\n\u003cp style=\"margin: 16px 0 0 0; font-style: italic;\"\u003e*From organic farming · All products: Vegan · Paraben-free · COSMOS NATURAL certified by ECOCERT Greenlife\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails class=\"mc-collapse\" open=\"\"\u003e\n\u003csummary\u003eQuestions\u003c\/summary\u003e\n\u003cdiv style=\"margin-top: 16px;\"\u003e\n\u003cdiv style=\"padding: 14px 0; border-bottom: 1px solid rgba(19,19,19,0.1);\"\u003e\n\u003cp style=\"font-size: 13px; font-weight: bold; color: #131313; margin: 0 0 6px 0;\"\u003eWhy does my face feel tight even after moisturising?\u003c\/p\u003e\n\u003cp style=\"font-size: 13px; color: #555; margin: 0; line-height: 1.7;\"\u003eUsually a barrier issue, not a hydration-quantity issue  the moisture isn't being retained. Ceramides address that directly, which is why they're paired with HA here rather than HA alone.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding: 14px 0; border-bottom: 1px solid rgba(19,19,19,0.1);\"\u003e\n\u003cp style=\"font-size: 13px; font-weight: bold; color: #131313; margin: 0 0 6px 0;\"\u003eShould I use the Peptide Serum if I'm not that concerned about ageing?\u003c\/p\u003e\n\u003cp style=\"font-size: 13px; color: #555; margin: 0; line-height: 1.7;\"\u003eYes, it also supports the skin's structural resilience, which matters for barrier repair regardless of whether fine lines are your priority.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding: 14px 0; border-bottom: 1px solid rgba(19,19,19,0.1);\"\u003e\n\u003cp style=\"font-size: 13px; font-weight: bold; color: #131313; margin: 0 0 6px 0;\"\u003eCan I use this system in winter and summer both?\u003c\/p\u003e\n\u003cp style=\"font-size: 13px; color: #555; margin: 0; line-height: 1.7;\"\u003eYes. Dry skin driven by barrier damage doesn't resolve seasonally on its own  if anything, low humidity months make consistent use more important.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding: 14px 0;\"\u003e\n\u003cp style=\"font-size: 13px; font-weight: bold; color: #131313; margin: 0 0 6px 0;\"\u003eHow long before the tightness actually goes away?\u003c\/p\u003e\n\u003cp style=\"font-size: 13px; color: #555; margin: 0; line-height: 1.7;\"\u003eMost men notice a difference within 1–2 weeks of consistent use. Barrier repair is cumulative, not immediate.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdiv style=\"background: #253545; border-radius: 3px; padding: 32px 24px; text-align: center; margin-top: 34px;\"\u003e\n\u003cp style=\"font-family: 'Raleway', sans-serif; font-weight: 900; text-transform: uppercase; letter-spacing: -0.02em; font-size: 19px; color: #ffffff; margin: 0 0 6px 0; line-height: 1.3;\"\u003eBarrier Repaired. Tightness Gone.\u003c\/p\u003e\n\u003cp style=\"font-size: 13px; color: rgba(255,255,255,0.7); margin: 0 0 20px 0;\"\u003eHydration that actually stays, not just a few hours of comfort.\u003c\/p\u003e\n\u003ca href=\"\/pages\/find-your-routine\" style=\"display: inline-block; border: 1px solid #A8882E; color: #a8882e; font-size: 12px; font-weight: bold; letter-spacing: 1px; text-transform: uppercase; text-decoration: none; padding: 12px 28px;\"\u003eFind Your Routine →\u003c\/a\u003e\n\u003c\/div\u003e","brand":"Selfnamed","offers":[{"title":"Default Title","offer_id":43883005935734,"sku":null,"price":73.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/3943\/9478\/files\/Shopify_Product_image_Size_3750_x_4975_px_29.jpg?v=1785239451","url":"https:\/\/merculine.com\/products\/the-hydration-reset","provider":"Merculine ","version":"1.0","type":"link"}