{"product_id":"the-standard-issue","title":"The Standard Issue","description":"\u003cstyle\u003e\n  .mc-collapse { border-top: 1px solid rgba(19,19,19,0.12); }\n  .mc-collapse:last-of-type { border-bottom: 1px solid rgba(19,19,19,0.12); }\n  .mc-collapse summary {\n    display: flex; justify-content: space-between; align-items: center;\n    cursor: pointer; list-style: none; padding: 16px 2px;\n    font-family: 'Raleway', sans-serif; font-weight: 900; text-transform: uppercase;\n    letter-spacing: -0.01em; font-size: 14px; color: #131313;\n  }\n  .mc-collapse summary::-webkit-details-marker { display: none; }\n  .mc-collapse summary::after {\n    content: '+'; color: #A8882E; font-family: 'Raleway', sans-serif;\n    font-weight: 900; font-size: 20px; line-height: 1; margin-left: 12px; flex-shrink: 0;\n  }\n  .mc-collapse[open] summary::after { content: '-'; }\n\u003c\/style\u003e\n\u003cdiv style=\"font-family: 'Raleway', sans-serif; color: #131313;\"\u003e\n\u003cdiv style=\"border-left: 3px solid #A8882E; padding: 4px 0 4px 18px; margin-bottom: 24px;\"\u003e\n\u003cp style=\"font-family: 'Raleway', sans-serif; font-weight: 900; text-transform: uppercase; letter-spacing: -0.02em; font-size: 18px; color: #131313; margin: 0; line-height: 1.4;\"\u003eThe face gets all the attention. The other 95% of your skin gets shower gel.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp style=\"font-size: 14px; color: #333; line-height: 1.8; margin: 0 0 16px 0;\"\u003eMost men treat body care as an afterthought whatever is cheapest in the shower. But your body is 95% of your skin, and it takes the same daily beating: friction, sweat, hard water, and dry indoor air. Held to a lower standard, it stays rough, tight, and reactive.\u003c\/p\u003e\n\u003cp style=\"font-size: 14px; color: #333; line-height: 1.8; margin: 0 0 16px 0;\"\u003eThe Standard Issue is the complete Command routine in three steps. Power Wash cleanses without stripping the barrier. Repair Body Moisturiser rebuilds it with urea and panthenol. Body Serum drives lightweight, lasting hydration deeper with hyaluronic acid.\u003c\/p\u003e\n\u003cp style=\"font-size: 14px; color: #333; line-height: 1.8; margin: 0 0 24px 0;\"\u003eCleanse. Repair. Treat. The non-negotiable daily kit for skin below the neck  bought together, 10% below buying them separately.\u003c\/p\u003e\n\u003cdiv style=\"display: flex; gap: 0; margin-bottom: 34px; background: #253545; border-radius: 3px; overflow: hidden;\"\u003e\n\u003cdiv style=\"flex: 1; padding: 22px 16px; text-align: center; border-right: 1px solid rgba(255,255,255,0.08);\"\u003e\n\u003cp style=\"font-family: 'Raleway', sans-serif; font-weight: 900; font-size: 26px; letter-spacing: -0.02em; color: #c9a96e; margin: 0 0 2px 0;\"\u003e3\u003c\/p\u003e\n\u003cp style=\"font-size: 10px; font-weight: 600; letter-spacing: 1.5px; text-transform: uppercase; color: rgba(255,255,255,0.5); margin: 0;\"\u003eCleanse · Repair · Treat\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1; padding: 22px 16px; text-align: center; border-right: 1px solid rgba(255,255,255,0.08);\"\u003e\n\u003cp style=\"font-family: 'Raleway', sans-serif; font-weight: 900; font-size: 26px; letter-spacing: -0.02em; color: #c9a96e; margin: 0 0 2px 0;\"\u003eAM \u0026amp; PM\u003c\/p\u003e\n\u003cp style=\"font-size: 10px; font-weight: 600; letter-spacing: 1.5px; text-transform: uppercase; color: rgba(255,255,255,0.5); margin: 0;\"\u003eDaily Use\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"flex: 1; padding: 22px 16px; text-align: center;\"\u003e\n\u003cp style=\"font-family: 'Raleway', sans-serif; font-weight: 900; font-size: 26px; letter-spacing: -0.02em; color: #c9a96e; margin: 0 0 2px 0;\"\u003e95%\u003c\/p\u003e\n\u003cp style=\"font-size: 10px; font-weight: 600; letter-spacing: 1.5px; text-transform: uppercase; color: rgba(255,255,255,0.5); margin: 0;\"\u003eOf Your Skin Is Body\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"margin-bottom: 34px;\"\u003e\n\u003cdiv style=\"display: flex; padding: 11px 0; border-bottom: 2px solid rgba(19,19,19,0.12);\"\u003e\n\u003cspan style=\"font-size: 11px; font-weight: bold; letter-spacing: 1.2px; text-transform: uppercase; color: #253545; width: 130px; flex-shrink: 0;\"\u003eIncludes\u003c\/span\u003e \u003cspan style=\"font-size: 14px; color: #333;\"\u003ePower Wash Body Cleanser, Repair Body Moisturiser, Body Serum\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display: flex; padding: 11px 0; border-bottom: 2px solid rgba(19,19,19,0.12);\"\u003e\n\u003cspan style=\"font-size: 11px; font-weight: bold; letter-spacing: 1.2px; text-transform: uppercase; color: #253545; width: 130px; flex-shrink: 0;\"\u003eBest for\u003c\/span\u003e \u003cspan style=\"font-size: 14px; color: #333;\"\u003eDaily body care - dryness, rough skin, dehydration\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display: flex; padding: 11px 0; border-bottom: 2px solid rgba(19,19,19,0.12);\"\u003e\n\u003cspan style=\"font-size: 11px; font-weight: bold; letter-spacing: 1.2px; text-transform: uppercase; color: #253545; width: 130px; flex-shrink: 0;\"\u003eRoutine\u003c\/span\u003e \u003cspan style=\"font-size: 14px; color: #333;\"\u003eCleanse → Treat → Repair (Morning \u0026amp; Evening)\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display: flex; padding: 11px 0;\"\u003e\n\u003cspan style=\"font-size: 11px; font-weight: bold; letter-spacing: 1.2px; text-transform: uppercase; color: #253545; width: 130px; flex-shrink: 0;\"\u003eCertification\u003c\/span\u003e \u003cspan style=\"font-size: 14px; color: #333;\"\u003eVegan · COSMOS Natural certified\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdetails open=\"\" class=\"mc-collapse\"\u003e\n\u003csummary\u003eWhat's Inside\u003c\/summary\u003e\n\u003cdiv style=\"margin-top: 16px;\"\u003e\n\u003cdiv style=\"border-left: 3px solid #A8882E; padding: 14px 18px; background: #F0ECE4; margin-bottom: 10px;\"\u003e\n\u003cp style=\"font-size: 13px; font-weight: bold; color: #131313; margin: 0 0 4px 0;\"\u003e\u003ca href=\"\/products\/power-wash-body-cleanser\" style=\"color: #131313; text-decoration: underline;\"\u003ePower Wash Body Cleanser\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"font-size: 12px; color: #555; margin: 0; line-height: 1.6;\"\u003eAloe vera and coconut-derived surfactants lift sweat and daily buildup without stripping the skin's lipid barrier. Step one: clean skin that can actually absorb what follows.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border-left: 3px solid #A8882E; padding: 14px 18px; background: #F0ECE4; margin-bottom: 10px;\"\u003e\n\u003cp style=\"font-size: 13px; font-weight: bold; color: #131313; margin: 0 0 4px 0;\"\u003e\u003ca href=\"\/products\/body-serum\" style=\"color: #131313; text-decoration: underline;\"\u003eBody Serum\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"font-size: 12px; color: #555; margin: 0; line-height: 1.6;\"\u003eUrea and multi-weight hyaluronic acid drive deep, lightweight hydration into damp skin, the treatment step most men's bodies never get.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"border-left: 3px solid #A8882E; padding: 14px 18px; background: #F0ECE4;\"\u003e\n\u003cp style=\"font-size: 13px; font-weight: bold; color: #131313; margin: 0 0 4px 0;\"\u003e\u003ca href=\"\/products\/repair-body-moisturiser\" style=\"color: #131313; text-decoration: underline;\"\u003eRepair Body Moisturiser\u003c\/a\u003e\u003c\/p\u003e\n\u003cp style=\"font-size: 12px; color: #555; margin: 0; line-height: 1.6;\"\u003eUrea and panthenol rebuild the barrier and seal in hydration on rough, dry, and reactive skin. The step that locks the routine in place.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails open=\"\" class=\"mc-collapse\"\u003e\n\u003csummary\u003eHow to Use\u003c\/summary\u003e\n\u003cdiv style=\"margin-top: 16px;\"\u003e\n\u003cdiv style=\"border-left: 3px solid #A8882E; padding: 16px 18px; background: #F0ECE4; margin-top: 16px;\"\u003e\n\u003cp style=\"font-size: 11px; font-weight: bold; letter-spacing: 1.5px; text-transform: uppercase; color: #a8882e; margin: 0 0 12px 0;\"\u003eDaily — Morning \u0026amp; Evening\u003c\/p\u003e\n\u003cdiv style=\"display: flex; gap: 12px; padding: 6px 0; align-items: flex-start;\"\u003e\n\u003cspan style=\"font-family: 'Raleway', sans-serif; font-weight: 900; font-size: 15px; color: #131313; min-width: 18px;\"\u003e1\u003c\/span\u003e\n\u003cp style=\"font-size: 13px; color: #333; margin: 0; line-height: 1.7;\"\u003eIn the shower, work Power Wash into a light lather across the body focus on chest, back, and underarms. Rinse.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display: flex; gap: 12px; padding: 6px 0; align-items: flex-start;\"\u003e\n\u003cspan style=\"font-family: 'Raleway', sans-serif; font-weight: 900; font-size: 15px; color: #131313; min-width: 18px;\"\u003e2\u003c\/span\u003e\n\u003cp style=\"font-size: 13px; color: #333; margin: 0; line-height: 1.7;\"\u003eOn damp skin, smooth in Body Serum  hyaluronic acid binds water most effectively while skin is still wet.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display: flex; gap: 12px; padding: 6px 0; align-items: flex-start;\"\u003e\n\u003cspan style=\"font-family: 'Raleway', sans-serif; font-weight: 900; font-size: 15px; color: #131313; min-width: 18px;\"\u003e3\u003c\/span\u003e\n\u003cp style=\"font-size: 13px; color: #333; margin: 0; line-height: 1.7;\"\u003eSeal with Repair Body Moisturiser across the body, focusing on rough areas elbows, knees, shins.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails class=\"mc-collapse\" open=\"\"\u003e\n\u003csummary\u003eWhy These Three Work Together\u003c\/summary\u003e\n\u003cdiv style=\"margin-top: 16px; font-size: 13px; color: #555; line-height: 1.7;\"\u003e\n\u003cp style=\"margin: 0;\"\u003eEach step makes the next work harder. Cleansing alone strips; moisturising alone sits on the surface. Together, the sequence compounds: clean skin absorbs, the serum drives hydration deep while skin is damp, and the moisturiser locks it under a repaired barrier. Over weeks, the barrier gets measurably stronger instead of being repeatedly stripped and left to recover on its own.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails open=\"\" class=\"mc-collapse\"\u003e\n\u003csummary\u003eQuestions\u003c\/summary\u003e\n\u003cdiv style=\"margin-top: 16px;\"\u003e\n\u003cdiv style=\"padding: 14px 0; border-bottom: 1px solid rgba(19,19,19,0.1);\"\u003e\n\u003cp style=\"font-size: 13px; font-weight: bold; color: #131313; margin: 0 0 6px 0;\"\u003eIs this a complete body routine on its own?\u003c\/p\u003e\n\u003cp style=\"font-size: 13px; color: #555; margin: 0; line-height: 1.7;\"\u003eYes, cleanse, treat, and repair is the full daily routine for skin below the neck. Add the \u003ca href=\"\/products\/omega-body-oil\" style=\"color: #131313; text-decoration: underline;\"\u003eOmega Body Oil\u003c\/a\u003e for extra nourishment or the \u003ca href=\"\/products\/icelandic-volcano-face-body-scrub\" style=\"color: #131313; text-decoration: underline;\"\u003eIcelandic Volcano Scrub\u003c\/a\u003e for weekly exfoliation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding: 14px 0; border-bottom: 1px solid rgba(19,19,19,0.1);\"\u003e\n\u003cp style=\"font-size: 13px; font-weight: bold; color: #131313; margin: 0 0 6px 0;\"\u003eCan I use the Body Serum on my face?\u003c\/p\u003e\n\u003cp style=\"font-size: 13px; color: #555; margin: 0; line-height: 1.7;\"\u003eIt's formulated for body skin, which is thicker than facial skin. Use the \u003ca href=\"\/products\/hydrating-serum\" style=\"color: #131313; text-decoration: underline;\"\u003eArmour serums\u003c\/a\u003e on your face and keep this for the body.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding: 14px 0;\"\u003e\n\u003cp style=\"font-size: 13px; font-weight: bold; color: #131313; margin: 0 0 6px 0;\"\u003eIs it vegan?\u003c\/p\u003e\n\u003cp style=\"font-size: 13px; color: #555; margin: 0; line-height: 1.7;\"\u003eYes, all three products are vegan and COSMOS Natural certified by ECOCERT Greenlife.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdetails class=\"mc-collapse\"\u003e\n\u003csummary\u003eCertifications\u003c\/summary\u003e\n\u003cdiv style=\"margin-top: 16px; font-size: 12px; color: #555; line-height: 1.7;\"\u003e\n\u003cp style=\"margin: 0;\"\u003eVegan · Cruelty-free · COSMOS Natural certified by ECOCERT Greenlife · EU-manufactured. For the full ingredient list of each product, see its individual page.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/details\u003e\n\u003cdiv style=\"background: #253545; border-radius: 3px; padding: 32px 24px; text-align: center; margin-top: 34px;\"\u003e\n\u003cp style=\"font-family: 'Raleway', sans-serif; font-weight: 900; text-transform: uppercase; letter-spacing: -0.02em; font-size: 19px; color: #ffffff; margin: 0 0 6px 0; line-height: 1.3;\"\u003e95% Of Your Skin Is Body. Issue It The Standard It Deserves.\u003c\/p\u003e\n\u003cp style=\"font-size: 13px; color: rgba(255,255,255,0.7); margin: 0 0 20px 0;\"\u003eThe complete Command routine, in three steps, for 10% less than buying separately.\u003c\/p\u003e\n\u003ca style=\"display: inline-block; border: 1px solid #A8882E; color: #a8882e; font-size: 12px; font-weight: bold; letter-spacing: 1px; text-transform: uppercase; text-decoration: none; padding: 12px 28px;\" href=\"\/collections\/command-body-care\"\u003eExplore Command →\u003c\/a\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Merculine ","offers":[{"title":"Default Title","offer_id":44014866071670,"sku":null,"price":62.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/3943\/9478\/files\/Shopify_Product_image_Size_3750_x_4975_px_58_1e2a6594-9347-4034-aa07-ec26bc27350f.png?v=1787053135","url":"https:\/\/merculine.com\/products\/the-standard-issue","provider":"Merculine","version":"1.0","type":"link"}