Smooth & Gloss Shampoo
Smooth & Gloss Shampoo
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Standard 6–9 days · Free over £60 · Arrives 8 Oct–12 Oct
Express 3–5 days · Free over £80 · Details
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How It's Made
Shine that comes from the hair, not a silicone coating.
Dull, flat hair reads as tired hair. Most shampoos that promise shine deliver it with silicones a film that coats the strand for a glossy look on day one, then builds up over time, weighs hair down and leaves it duller than when you started. The shine washes in and washes out. Nothing about the hair itself has changed.
This works differently. It's silicone-free. The gloss comes from smoothing the hair's own cuticle so it lies flat and reflects light, backed by antioxidant Black Tea and Blueberry extracts that support healthy, shiny hair. Hydrolyzed Wheat Protein strengthens and smooths the strand for a fuller, glossier finish, while a coconut-derived cleansing base purifies the scalp and clears the residue that dulls hair without roughing up the cuticle you're trying to smooth.
Hair comes out fresh, smooth, full-bodied and genuinely glossy a salon finish that holds up rather than coating over the problem. Work it through damp hair and over the scalp, lather, rinse. Finished with an elegant, woody Smoky Green Vetiver scent freshly cut grass, cedar and juniper.
How to Use
In the Shower
Apply to wet hair and work into the scalp and lengths.
Massage into a lather for 30–60 seconds.
Leave a moment for the smoothing actives to work through the lengths.
Rinse thoroughly a cool final rinse seals the cuticle and boosts shine.
Follow with the Smooth & Shine Conditioner for maximum gloss.
Real shine builds up, fake shine builds up on you. Silicone gloss looks good once, then coats and dulls. This works with the hair's own surface, so the shine improves with regular use instead of fading behind residue.
Key Ingredients
Black Tea Extract
Antioxidant polyphenols that support shine and help smooth the cuticle, so hair reflects light instead of scattering it.
Blueberry Extract
Antioxidant-rich fruit extract that supports healthy, glossy-looking hair.
Hydrolyzed Wheat Protein
Strengthens and smooths the strand for a fuller body and a glossier finish.
Aloe Vera
Hydrates and soothes the scalp as it cleanses, keeping hair soft rather than stripped.
Full Ingredient List — INCI
Aloe Barbadensis (Aloe) Leaf Juice*, Sodium Coco-Sulfate, Coco-Glucoside, Cocamidopropyl Betaine, Glycerin**, Betaine, Aqua/Water, Glyceryl Oleate, Sodium Chloride, Citric Acid, Parfum/Fragrance, Benzyl Alcohol, Brassica Alcohol, Hydrolyzed Wheat Protein, Camellia Sinensis (Black Tea) Leaf Extract*, Vaccinium Myrtillus (Blueberry) Fruit Extract*, Sodium Benzoate, Brassicyl Isoleucinate Esylate, Potassium Sorbate, Limonene***, Citrus Limon (Lemon) Peel Oil, Pogostemon Cablin (Patchouli) Oil, Juniperus Virginiana (Cedarwood) Oil, Linalool***, Cedrus Atlantica (Atlas Cedar) Oil/Extract.
*From organic farming · **Made using organic ingredients · ***From natural essential oils · Contains hydrolyzed wheat protein · 98% natural origin · 9% organic origin · Silicone-free · Vegan · COSMOS NATURAL certified by ECOCERT Greenlife
Questions
Where does the shine come from if there are no silicones?
From the hair itself. Smoothing the cuticle so it lies flat makes hair reflect light, and the black tea and blueberry antioxidants support that healthy gloss. No silicone film to build up and dull the hair over time.
Can it help with scalp buildup?
Yes. The coconut-derived cleansers clear product residue and buildup while keeping the scalp balanced which is part of why hair looks brighter and glossier afterwards.
Can I use it before heat styling?
Yes. It smooths and preps the hair, which helps protect shine and keep it manageable through styling. Always finish with a cool rinse before you dry.
Does it contain phthalates?
No. The fragrance is built from natural raw materials, with no phthalates — and the whole formula is COSMOS Natural certified.
Where does it fit in my routine?
It's your cleanse step when shine is the goal. Wash with this, follow with the Smooth & Shine Conditioner, and finish with a cool rinse for the full glossy result.
Real Shine. No Silicone Trick.
Pair it with the conditioner for the full gloss finish.
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