Works as hard
as you do.
- Men's skincare.
- Clinically formulated.
- Built for men's skin, not adapted to it.

Armour.
Daily shaving, sun, stress. Each concern met with a dedicated formula, nothing doing a job it wasn't built for.
Face Care →
Command.
Ninety-five percent of your skin, treated like the other five. Cleanse, exfoliate, repair, head to toe.
Body Care →
Reign.
Hair quality starts at the scalp. Most men only treat what's already grown, this treats where it grows from.
Hair Care →What does it mean to be
built for men's skin?
ARMOUR.
Your skin takes a beating daily shaving, sun, stress, sleep you didn't get. Armour meets each concern with a dedicated formula, so nothing's doing a job it wasn't built for.
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STEP 01 · CLEANSE 150ml
Daily Control Cleanser
Resets your skin barrier in 60 seconds. Every morning.
Regular price £16.00Regular priceSale price £16.00 -
STEP 04 · PROTECT 12g
Active Shield SPF50
Zinc oxide SPF50 that works instantly. Zero white cast.
Regular price £18.00Regular priceSale price £18.00 -
WEEKLY · TREAT 30ml
AHA Peeling Concentrate
Resurfaces skin overnight with 10% Lactic Acid. Twice weekly.
Regular price £19.50Regular priceSale price £19.50 -
STEP 03 · MOISTURISE 30ml
Double Hydration Boost Gel + HA
Multi-molecular HA plumps and hydrates without weight or shine.
Regular price £29.50Regular priceSale price £29.50 -
STEP 02 · TREAT 30ml
Pigment Control Serum
Targets dark spots and hyperpigmentation, gentle enough for daily use.
Regular price £24.50Regular priceSale price £24.50 -
STEP 02 · TREAT 30ml
Peptide Anti-Aging Serum
Signals your skin to rebuild the collagen it's stopped producing.
Regular price £24.00Regular priceSale price £24.00 -
EYES 15ml
Triple Action Eye Cream
Caffeine, peptides, and HA, three actions for the eye area alone.
Regular price £22.00Regular priceSale price £22.00 -
WEEKLY · TREAT 90ml
Purifying Clay Mask
Dual-clay treatment that draws out blackheads and trapped oil.
Regular price £19.50Regular priceSale price £19.50
Four steps.
Every morning.
Cleanser to SPF, in under three minutes. Built around men's skin — higher oil, thicker, shaved daily.
- 01
Cleanse
Reset the barrier.
60 sec - 02
Treat
Your concern, addressed.
45 sec - 03
Moisturise
Lock it in.
30 sec - 04
Protect
Makes the rest last.
10 sec
COMMAND.
The skin below your neck works just as hard as your face. Command treats it that way cleansing and repairing without fillers that only look good on a label..
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CLEANSE 390ml
Power Wash Body Cleanser
Aloe and coconut cleansers that clean without stripping the barrier.
Regular price £16.00Regular priceSale price £16.00 -
CLEANSE 490ml
2-in-1 Performance Wash
Cleans hair and body in 60 seconds. Built for the gym bag.
Regular price £16.00Regular priceSale price £16.00 -
CLEANSE 390ml
Sensitive Body Cleanser
Ultra-gentle surfactants clean reactive skin without triggering irritation.
Regular price £17.00Regular priceSale price £17.00 -
WEEKLY · TREAT 170ml
Icelandic Volcano Face & Body Scrub
Resurfaces face and body without the micro-tears plastic beads leave behind.
Regular price £19.50Regular priceSale price £19.50 -
MOISTURISE 150ml
Omega Body Oil
Omega 3, 6, 7, 9 fatty acids for the driest, most weather-damaged skin.
Regular price £19.50Regular priceSale price £19.50 -
MOISTURISE 280ml
Repair Body Moisturiser
Urea and panthenol repair the barrier daily friction breaks down.
Regular price £22.00Regular priceSale price £22.00 -
MOISTURISE 190ml
Sensitive Skin Body Cream
Zero common irritants. Deep hydration for skin that reacts to everything.
Regular price £22.00Regular priceSale price £22.00 -
TREAT 270ml
Body Serum
Face-serum technology for body skin. Absorbs instantly, zero residue.
Regular price £24.00Regular priceSale price £24.00
BUNDLES & SETS.
Buying pieces one at a time misses the point. These are complete rituals, engineered to work as a system, not a collection of separate purchases.
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SaleSYSTEM 3 ProductsThe Age-Defying Trio
Peptide serum, day cream, eye cream - one coherent anti-ageing system.
Regular price £59.00Regular price£68.00Sale price £59.00Sale -
SaleSYSTEM 2 ProductsThe Anti-Aging Duo
Two steps, three minutes, peptide serum sealed by a marine day cream.
Regular price £39.00Regular price£46.00Sale price £39.00Sale -
SaleSYSTEM 2 ProductsThe Dark Spot Duo
Two serums, two mechanisms. Vitamin C prevents, Alpha-Arbutin fades spots.
Regular price £39.00Regular price£48.50Sale price £39.00Sale -
SYSTEM 3 Products
The Ultimate Renewal Ritual
AHA, peptides, and HA gel resurface, rebuild, and rehydrate daily.
Regular price £65.00Regular price£73.00Sale price £65.00Sale -
SaleSYSTEM 4 ProductsThe Morning System
The entire morning ritual, four products, zero guesswork.
Regular price £74.00Regular price£82.50Sale price £74.00Sale -
SYSTEM 4 Products
The Clear Skin System
Congestion cleared from both directions daily and overnight.
Regular price £72.00Regular price£79.00Sale price £72.00Sale
REIGN.
Strong hair starts at the scalp. Reign strengthens from the root, repairs the damage already done, and skips the fragrance-first thinking most hair care leans on.
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CLEANSE 390ml
Strength & Volume Shampoo
Keratin and rosemary strengthen hair and boost volume from wash one.
Regular price £18.00Regular priceSale price £18.00 -
CONDITION 390ml
Volume Boost Conditioner
Conditions the lengths without flattening the roots.
Regular price £18.00Regular priceSale price £18.00 -
WEEKLY · TREAT 170ml
Keratin Intensive Rescue Hair Mask
Intensive weekly repair for damaged hair. Rebuilds, doesn't just condition.
Regular price £19.50Regular priceSale price £19.50 -
WEEKLY · TREAT 170ml
Deep Cleanse Scalp Scrub, Rosemary & Mint
Weekly scalp exfoliation that clears buildup for stronger growth.
Regular price £19.50Regular priceSale price £19.50 -
TREAT 30ml
Scalp & Hair Strengthening Oil
Clinically studied rosemary oil that stimulates growth at the root.
Regular price £19.50Regular priceSale price £19.50 -
TREAT 100ml
Keratin Leave-In Hair Mist
Two sprays of weightless keratin. Strengthens, adds shine, zero residue.
Regular price £24.50Regular priceSale price £24.50
THE MARKET WAS FEMININE SKINCARE WITH "FOR MEN" ON THE LABEL, OR MASCULINE BRANDING WITH FORMULAS THAT DIDN'T WORK. merculine was built to fill the gap.
Read our story →
merculine™ · Routine finder
Not sure where to start?
Seven questions, two minutes. A routine built around your skin, your concerns, and your life. No guesswork.







































