Strength & Volume Shampoo
Strength & Volume Shampoo
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Standard 6–9 working days · Free over £60 · Arrives 12 Nov–16 Nov
Express 3–5 working days · Free over £80 · Details
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How It's Made
Fine hair doesn't need gentle handling. It needs structure.
Hair that looks flat usually isn't thinner in number it's thinner in diameter. Each strand loses width as the keratin structure degrades through washing, weather, friction, and time. Less diameter across thousands of strands reads as less hair.
The Strength & Volume Shampoo addresses that directly. Hydrolysed keratin the structural protein hair is made of — fills micro-damage along each strand, restoring diameter and resilience. Caffeine, Zinc PCA and organic chanterelle extract energise and balance the scalp, while a mild glucoside and coco-sulfate cleansing base cleans without the stripping that conventional SLS and SLES sulphates cause.
This is the shampoo for men who want to keep what they have and make the most of it. Hair that feels stronger and fuller from the first wash, and holds its style through the day.
How to Use
Every Wash Day
Wet hair thoroughly with warm water.
Apply a coin-sized amount and massage into the scalp for 60 seconds focus on the crown and hairline.
Work the lather through the lengths of the hair.
Rinse thoroughly.
Follow with Volume Boost Conditioner on the lengths avoid the scalp to maintain volume at the roots.
Key Ingredients
Hydrolysed Keratin
The structural protein your hair is made of. Fills micro-damage along the shaft, restoring diameter, strength, and resilience to weakened strands.
Caffeine + Zinc PCA
Caffeine energises the scalp while Zinc PCA helps keep oil and flaking in check the conditions fine hair needs to look its fullest.
Glucoside Cleansing Base
Lauryl Glucoside and Sodium Coco-Sulfate are milder, plant-derived surfactants. They clean thoroughly without stripping the scalp barrier the way SLS and SLES do.
Rosemary + Chanterelle
Organic rosemary and peppermint oils refresh the scalp, while chanterelle mushroom extract adds a nutrient-rich botanical boost.
Full Ingredient List — INCI
Aqua/Water, Lauryl Glucoside, Sodium Coco-Sulfate, Cantharellus Cibarius (Chanterelle) Extract*, Glycerin**, Citric Acid, Disodium Cocoyl Glutamate, PCA Glyceryl Oleate, Sodium PCA, Zinc PCA, Coco-Glucoside, Glyceryl Oleate, Parfum/Fragrance, Sodium Chloride, Caffeine, Benzyl Alcohol, Sodium Cocoyl Glutamate, Sodium Benzoate, Rosmarinus Officinalis (Rosemary) Leaf Oil*, Potassium Sorbate, Hydrolyzed Keratin, Leuconostoc/Radish Root Ferment Filtrate, Mentha Piperita (Peppermint) Oil*, Limonene***, Camphor***, Citrus Aurantium Bergamia Peel Oil, Pinene***, Linalool***.
*From organic farming · **Made using organic ingredients · ***From natural essential oils · Contains hydrolysed keratin · Silicone-free · 99% Natural origin · COSMOS NATURAL certified by ECOCERT Greenlife
Questions
How often should I use this?
Every wash day typically 3–5 times per week depending on your hair type and activity level. Daily use is fine; the glucoside-based lather won't over-strip the scalp the way harsh sulphates do.
Will this make my hair look thicker?
Keratin strengthens and adds diameter to existing strands, so hair looks and feels fuller because each hair has more body not because there are more of them. For a fuller routine, combine with the Rosemary Scalp Oil and Scalp Scrub.
Can I use this with styling products?
Yes keratin-strengthened hair holds styles better because each strand has more structure. Apply your styling product to towel-dried hair after washing.
How long does one bottle last?
At 3–5 washes per week, the 390ml bottle lasts approximately 8–10 weeks.
Stronger Hair Starts at the Scalp.
Pair with the full Reign collection for the complete hair routine.
Explore Reign →
