LINE 03
REIGN.
HAIR CARE
Great hair is a scalp story. This writes it.
Nothing in this collection for that concern
The products that address it may sit in another line. Take the quiz and we'll point you at the right ones.
Find Your Routine →-
New ProductScalp Renew Serum
Lactic acid scalp exfoliant that clears buildup without scrubbing. Weekly.
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New ProductSmooth & Shine Conditioner
Lightweight conditioner that smooths ends and eases styling, no weigh-down.
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New ProductSmooth & Gloss Shampoo
Silicone-free gloss shampoo, real shine from a smoothed cuticle, not a coating.
New Product 
Complete the ritualThe CrownShampoo · Conditioner · Keratin Leave-In Mist£58.50£65.50Save 10%Every step of this routine in one box — for less than buying them alone.
View The System → Not sure? Take the 2-minute quiz-
New ProductSensitive Scalp Shampoo
A gentle, dermatologically-tested wash for sensitive, easily-irritated scalps.
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Scalp & Hair Strengthening Oil
Clinically studied rosemary oil that stimulates growth at the root.
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Volume Boost Conditioner
Conditions the lengths without flattening the roots.
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Strength & Volume Shampoo
Keratin and rosemary strengthen hair and boost volume from wash one.
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Deep Cleanse Scalp Scrub, Rosemary & Mint
Weekly scalp exfoliation that clears buildup for stronger growth.
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Keratin Leave-In Hair Mist
Two sprays of weightless keratin. Strengthens, adds shine, zero residue.
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Sold outKeratin Intensive Rescue Hair Mask
Intensive weekly repair for damaged hair. Rebuilds, doesn't just condition.
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The merculine Gift Card
Any product, any system — he chooses. Emailed instantly, never expires.
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2-in-1 Performance Wash
Cleans hair and body in 60 seconds. Built for the gym bag.
