Smooth & Shine Conditioner
Smooth & Shine Conditioner
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Standard delivery 6–9 business days – Free for orders over £60
Express delivery 3–5 business days – Free for orders over £80. Details
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How It's Made
Smoother ends, easier styling. Nothing left sitting on your hair.
Most men skip conditioner, and the ones who don't usually reach for something heavy that leaves hair flat and greasy by the afternoon. Both are a mistake. Skip it and your ends dry out, split and tangle; overload it and you kill the volume you were trying to keep. What hair actually needs after shampoo is light, targeted repair not a coating.
This is built to sit in that gap. A lightweight, non-greasy formula that nourishes the ends where damage lives smoothing the cuticle, reducing breakage and split ends, and making hair easier to style and comb. Hydrolyzed Wheat Protein strengthens the strand while Panthenol and Betaine soften and add slip, so hair comes out silkier with a natural, glossy finish rather than a weighed-down one.
Apply to the ends after washing, leave for a minute or two, rinse. It works on any hair type and pairs with any of the Reign shampoos the everyday second step that keeps hair looking looked-after. Finished with a fresh, sour-citrus scent over herbal notes and a touch of sweet floral.
How to Use
After Every Wash
After shampooing, squeeze excess water from your hair.
Work through the mid-lengths and ends keep it off the scalp to avoid flat roots.
Leave for 1–3 minutes to let it absorb into the ends.
Rinse thoroughly with cool water to seal the cuticle and lock in shine.
Ends, not roots. Damage lives at the ends; the scalp already makes its own oil. Keeping conditioner off the roots is the difference between hair that looks nourished and hair that looks greasy by midday.
Key Ingredients
Hydrolyzed Wheat Protein
Strengthens the hair shaft and helps reduce breakage and split ends, adding resilience where hair is weakest.
Panthenol (Pro-Vitamin B5)
Penetrates the strand to condition, add flexibility and bring out a natural, glossy shine.
Betaine
A naturally-derived humectant that draws in moisture and adds slip, making hair softer and easier to style.
Lactic Acid
Helps balance the hair and smooth the cuticle, so strands lie flat, reflect light and tangle less.
Full Ingredient List — INCI
Aqua/Water, Cetearyl Alcohol, Betaine, Glycerin, Distearoylethyl Dimonium Chloride, Parfum/Fragrance, Mica, Lactic Acid, Panthenol, Benzyl Alcohol, CI 77891 (Titanium Dioxide), Sodium Benzoate, Hydrolyzed Wheat Protein, Potassium Sorbate, Limonene, Citrus Limon (Lemon) Peel Oil, Citrus Aurantium (Bitter Orange) Peel Oil, Citral, Pinene, Linalool, Citronellol, Terpineol, Linalyl Acetate.
Contains hydrolyzed wheat protein · Vegan · Nut-free
Questions
Will it make my hair greasy or flat?
No, it's a deliberately lightweight formula, and kept to the ends rather than the roots it won't weigh hair down or leave it flat. You get the softness and shine without the heaviness men associate with conditioner.
Does it actually help with split ends?
It can't reverse a split that's already there, but the wheat protein strengthens the strand and smooths the cuticle to reduce the breakage and tangling that cause new ones. Used consistently, it keeps ends in far better condition.
Can I use it on dry or damaged hair?
Yes, that's where it earns its place. It restores softness and smoothness and makes damaged hair far more manageable. For heavily damaged hair, use it after every wash and add a weekly deep treatment.
Which shampoo should I pair it with?
Any of them. It's the everyday partner to the Sensitive Scalp Shampoo and works just as well after the Strength & Volume Shampoo a lightweight second step whatever your scalp needs.
Where does it fit in my routine?
Step two. Shampoo, then condition the ends with this, rinse cool. Between washes, the Scalp & Hair Strengthening Oil handles extra care on dry ends.
