Keratin Intensive Rescue Hair Mask
Keratin Intensive Rescue Hair Mask
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Standard 6–9 working days · Free over £60 · Arrives 12 Nov–16 Nov
Express 3–5 working days · Free over £80 · Details
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How It's Made
When conditioner isn't enough. The intensive weekly treatment for hair that's been through it.
Chlorine, hard water, heat styling, sun exposure, and daily friction degrade the hair's keratin structure over time. Each strand loses protein, becomes more porous, and breaks more easily. Regular conditioner maintains it doesn't rebuild. When damage has accumulated to the point where your hair feels dry, rough, and snaps when you comb it, you need a treatment rather than maintenance.
The Keratin Intensive Rescue Hair Mask delivers concentrated hydrolysed keratin and hydrolysed wheat protein into the hair shaft during a 5–10 minute treatment window. Keratin fills the structural gaps where protein has been lost. Wheat protein reinforces each strand and restores elasticity. A rich base of shea butter with avocado, evening primrose, and sweet almond oils seals the cuticle and brings back shine, while Sodium PCA binds moisture into the cortex so repaired hair stays flexible rather than brittle. Chanterelle mushroom extract — the signature active of the Reign hair line — and vitamin E round out the formula.
Use once a week in place of your regular conditioner. Leave on for 5–10 minutes. Rinse. The difference is immediate, and it compounds with weekly use.
How to Use
Once Weekly — In Place of Conditioner
Shampoo with Strength & Volume Shampoo and rinse.
Squeeze excess water from the hair the mask works best on damp, not dripping, hair.
Apply generously to the lengths and ends avoid the roots to maintain volume.
Leave on for 5–10 minutes. For severely damaged hair, up to 15.
Rinse thoroughly with cool water cold water closes the cuticle, locking the keratin and nourishing plant oils inside.
Key Ingredients
Hydrolysed Keratin
Fills structural gaps in the hair shaft where protein has been lost to damage. Restores strength, diameter, and resilience to each individual strand.
Hydrolysed Wheat Protein
Reinforces the strand alongside the keratin and improves elasticity — so hair bends under stress instead of breaking.
Shea Butter
With avocado, evening primrose, and sweet almond oils, seals the cuticle after the proteins have filled the damage — restoring deep, lasting shine.
Sodium PCA
A natural moisture magnet that binds water into the hair. Prevents the brittleness that leads to breakage and split ends.
Full Ingredient List — INCI
Aqua/Water, Cantharellus Cibarius (Chanterelle) Extract, Cetearyl Alcohol, Distearoylethyl Dimonium Chloride, Glycerin, Brassica Alcohol, PCA Glyceryl Oleate, Sodium PCA, Brassicyl Isoleucinate Esylate, Lactic Acid, Parfum/Fragrance, Cocos Nucifera (Coconut) Oil, Xylitylglucoside, Butylene Glycol, Guar Hydroxypropyltrimonium Chloride, Benzyl Alcohol, Anhydroxylitol, Persea Gratissima (Avocado) Oil, Hydrolyzed Wheat Protein, Sodium Benzoate, Xylitol, Hydrolyzed Keratin, Potassium Sorbate, Ascorbyl Palmitate, Butyrospermum Parkii (Shea) Butter, Oenothera Biennis (Evening Primrose) Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Tocopherol, Crambe Maritima (Sea Kale) Leaf Extract, Leuconostoc/Radish Root Ferment Filtrate, Linalool, Limonene, Citrus Aurantium Peel Oil, Juniperus Virginiana Oil, Benzyl Salicylate.
98% Natural origin · 12% Organic origin · COSMOS NATURAL certified by ECOCERT Greenlife
Contains hydrolysed keratin — one of the five merculine hair products that are not vegan. Contains sweet almond oil — not suitable for those with tree nut allergies.
Questions
How is this different from the Volume Boost Conditioner?
The Conditioner is lightweight daily conditioning it maintains and adds volume. This mask is intensive weekly repair it rebuilds damaged structure. Use the conditioner after every wash, and replace it with this mask once a week.
Can I leave it on longer than 10 minutes?
Yes, up to 15 minutes for severely damaged hair. Beyond that there's no additional benefit the hair shaft has absorbed what it can.
Will this weigh down fine hair?
Apply only to the lengths and ends, not the roots, and rinse thoroughly. Fine hair gets the repair benefit without the weight the keratin adds structure, not heaviness.
How long does one tub last?
At once per week on medium-length hair, the 170ml tub lasts approximately 12+ weeks nearly 3 months.
Rescue What Damage Has Taken. One Treatment a Week.
Pair with the Strength & Volume Shampoo and Scalp Scrub for the complete Reign system.
Explore Reign →
